Supertri Toronto Sees Explosive Growth in Inaugural Year, Sets Stage for Major Triathlon Legacy in Canada

September 30, 2025

TORONTO, ON (September 30, 2025) /ENDURANCE SPORTSWIRE/ – In its first year operating the Toronto Triathlon Festival, Supertri delivered the biggest race weekend in the event’s history, far exceeding expectations in scale, participation and impact. The debut edition under Supertri’s banner saw dramatic growth across all key metrics, laying a foundation for Toronto to become a marquee stop in the global triathlon calendar.

Highlights from Supertri Toronto’s First-Year Success:

• Largest race weekend in the event’s 12-year history by an increase of 20% with over 3,000 participants
• Robust economic boost for the city, with a total estimated impact of CAD 5.8million (including direct, indirect, and induced contributions)
• Record interest from out-of-province and international athletes, with 40% of registrants coming from outside Ontario
• 97% of participants would race again
• 540m impressions delivered in earned media coverage and Supertri League race was watched in more than 120 countries worldwide
• Nearly CAD $50,000 raised for SickKids Hospital through the Corporate Challenge
• Significant social and community impact, with thousands of spectators and partners engaging across downtown Toronto

Michael D’Hulst, Supertri co-founder and CEO said: “Toronto welcomed Supertri with open arms — the enthusiasm and community support exceeded our expectations. We saw overwhelming engagement from new triathletes, strong satisfaction levels, and a bold signal that Toronto is ready to become a premier triathlon destination. We’re energised to build on this momentum for 2026.”

A New Chapter for the Toronto Triathlon Festival

Supertri’s entry into Toronto was rooted in the brand’s mission “to inspire the competitor in everyone.” With the infrastructure, race innovation, and global experience that Supertri brings, this year’s event delivered elevated spectacle, best-in-class operations, and expanded access.

Supertri’s weekend event featured a mix of the professional Supertri League with the fastest triathletes in the world battling it out for the podium and mass participation races, supported by a festival atmosphere and events catering to every level. Community activations included local partnerships, volunteer mobilization and Olympic champions introducing triathlon to children with an activity-packed morning at MLSE LaunchPad, enhancing the event footprint across the city.

Supertri’s approach in Toronto marries high-performance racing with broad inclusivity, ensuring that first-time triathletes and seasoned competitors alike feel supported, challenged, and celebrated. The inaugural year’s momentum provides a strong springboard for Toronto’s ascent as a key event in Supertri’s global portfolio.

With its recent acquisition of the New Jersey State Triathlon, Supertri now offers a calendar of landmark mass-participation events in North America to reinforce a true coast-to-coast footprint with Chicago, Long Beach, Austin, Kerrville and Toronto already part of the Supertri family.

ENDS

Media Contact

Adam Leitch
Communications Director
adam.leitch@supertri.com

Photo credit: Supertri/Supertri.com

About Supertri

Supertri is the global leader in short course triathlon with a vision to inspire the competitor in everyone, from the Olympic hopeful to the first-time participant. Supertri is building the future of short-endurance sport through a platform that is authentic, aspirational and unified.

Supertri League is the sport’s first professional league, featuring the best athletes in the world racing in teams in globally broadcast and digital-first events, and run in collaboration with elite athletes to inspire and redefine the future of triathlon.

Supertri also owns and operates the world’s biggest brand for short-endurance triathlon events, sparking ambition in all who line-up from seasoned amateurs to first-timers and corporate teams. Supertri’s events offer a premium experience and shared community connection in unique venues with a festival atmosphere.

Supertri E is the sport’s most innovative and tech-focussed format, which blends real life and virtual racing and featured at the IOC’s Olympic Esports Week. Its hybrid experiences and data-driven Esports platform is expanding access to triathlon and inspiring new audiences.

https://supertri.com/