supertri Secures Live Coverage Agreement with Eurosport

April 11, 2024

/ENDURANCE SPORTSWIRE/ – supertri and Warner Bros Discovery (WBD) have agreed a partnership that will deliver live coverage of all supertri events in 2024 to a huge international audience via Eurosport as well as live and on-demand streaming on discovery+ and Max* in Europe.

The agreement begins with the supertri E World Triathlon Championships powered by Zwift, which takes place at the London Aquatic Centre on Saturday 13 April. Up to 60 of the world’s best triathletes including Olympic medalists Jonny Brownlee, Cassandre Beaugrand and Vicky Holland are set to compete in the thrilling one-day event which forms part of the supertri League continuing later in 2024.

supertri is the innovative and entertaining professional closed league format that has redefined the sport of triathlon. supertri E is one of sport’s most innovative and award-winning formats which blends real life and virtual racing, and which featured at the International Olympic Committee (IOC)’s Olympic Esports Week. Its upcoming supertri E World Triathlon Championship in partnership with World Triathlon crowns official Esports triathlon World Champions.

Michael D’hulst, supertri CEO and Co-Founder, said: “supertri has truly turned triathlon into a spectator sport with fast, technical and tactical racing on stadium-like courses in iconic locations, and our broadcast product, with exciting racing and storytelling all packed into a two-hour broadcast window is proving perfect for a modern audience. Warner Bros Discovery have been excellent partners with their belief that this is the future and by helping to deliver supertri’s racing to as wide an audience as possible.”

Trojan Paillot, SVP Sports Rights Acquisitions and Syndications at Warner Bros. Discovery Sports Europe, said: “Triathlon continues to surge in popularity, boosted by an increasing number of world-class events such as supertri, which is helping to expand both participation and viewership of the sport. As a gender-balanced sport, it fits perfectly within our portfolio and we are pleased to partner with supertri to bring live coverage of their dynamic and entertaining events to the widest possible international audience through our channels and platforms.”

Warner Bros. Discovery shows a huge range of professional triathlon events taking place throughout the year including all competitions from the superti series as well as the only place to watch every minute of triathlon live at the Olympic Games including at Paris 2024 this summer.

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Notes to editor:

*From Spring 2024, Max will initially launch in 25 countries in Europe that currently offer HBO Max, integrating Eurosport content and replacing discovery+ or the Eurosport App. discovery+ is currently available in Austria, Denmark, Finland, Germany, Italy, the Netherlands, Sweden, Norway, the United Kingdom and Ireland.

Media Contacts:

Dan Stead
Senior Communications Manager, WBD Sports Europe
+447557972084
daniel.stead@wbd.com

Adam Leitch
Communication Director
supertri
adam.leitch@supertri.com

About Warner Bros. Discovery Sports

Warner Bros. Discovery (WBD) Sports Europe represents WBD’s portfolio of sports brands, channels, and platforms in Europe. It collectively reaches 130 million people every month, engaging fans and broad audiences in more than 200 markets and in 20 languages across all platforms where consumers are spending time: free-to-air TV, pay-TV, streaming, online and social. WBD Sports Europe includes the much-loved consumer brands Eurosport, Global Cycling Network (GCN), Global Mountain Bike Network (GMBN), Golf Digest and TNT Sports in the UK and Ireland, as well sports programming and content on WBD’s free-to-air TV networks and streaming on discovery+ and Max from Spring 2024 in an initial 25 markets. They connect audiences with the greatest sporting events in the world. This includes being the Home of the Olympics Games in Europe; tennis’ Grand Slams; cycling’s Grand Tours, more than 300 days of live cycling per year, the UCI Track Champions League, the WHOOP UCI Mountain Bike World Series; the PGA TOUR year-round in some markets; The Ocean Race; the Snooker World Tour; the ABB FIA Formula E World Championship; the FIM Speedway GP, Speedway of Nations and Speedway World Cup; and every major winter sports World Championship and World Cup event. WBD Sports Europe completes a full 360° offer with its Events management and promotion division, which oversees 35+ events across four global championships each year and has achieved the ISO20121 certification for sustainability of event management practices.

About supertri

supertri has a vision to ‘Inspire The Competitor In Everyone’. Its professional racing falls under the supertri brand. supertri is the innovative and entertaining professional closed league formats that redefined the sport, delivering fast, technical and tactical racing featuring the world’s best athletes competing in teams on stadium-like courses. supertri E is one of sport’s most innovative and award winning formats which blends real life and virtual racing, and which featured at the IOC’s Olympic Esports Week. Its supertri E World Triathlon Championship in partnership with World Triathlon crowns official Esports triathlon World Champions. It has an additional brand pillar which delivers some of the biggest short course triathlon participation events in the world and has raised millions for charity.