Supertri eyes US$60m raise to upscale its short-course triathlon portfolio

May 20, 2025

Supertri is reportedly in talks with investors to raise US$60 million to accelerate its expansion as a short-course triathlon and sport-tech brand. The news was first disclosed on May 16, 2025, in Bloomberg’s Business of Sports newsletter.

According to sources close to the process, Supertri is targeting family offices (private wealth management firms) and sovereign wealth funds in Europe and the Middle East, as well as specialist venture capital (VC) firms in the US. Corporate VC funds with a background in sport-tech and high-growth start-ups are also said to be part of the outreach. Endurance Biz