Supertri announces partnership with NIRVANA

March 27, 2026

March 27, 2026 /ENDURANCE SPORTSWIRE/ – Supertri and NIRVANA, a global leader in sports travel, have today announced a new partnership. The agreement will see NIRVANA become the Official Travel Partner of Supertri.

Specialists in providing stress-free travel and accommodation for endurance and mass participant events, NIRVANA will create unforgettable event experiences for all athletes, whether they are amateur participants competing in one of Supertri’s eight global events in 2026, or the world’s best triathletes racing in the Supertri Pro Series.

Services will include premium athlete services, seamless airport transfers, athlete-friendly hotels, and concierge race support, ensuring every detail is managed before, during, and after the race.

The partnership marks a major milestone for the UK travel and tour operator, as NIRVANA’s continued growth brings it closer to full representation across the global triathlon calendar, further reinforcing its reputation as a trusted partner to the sport.

Jonny Snodin, Chief Commercial Officer at NIRVANA, said:

“With over 25 years representing triathlon travel, we’re proud to support athletes competing at every level of the sport. Our new partnership with Supertri is an exciting opportunity to bring our travel expertise to one of the most dynamic and fast-growing series in global triathlon.

“With Supertri delivering events in iconic locations and continuing to innovate in the sport, we’re looking forward to helping athletes, teams and their support networks travel with confidence and focus on performing at their best.”

Michael D’hulst, Co-Founder and CEO of Supertri, added:

“Supertri’s aim to inspire the competitor in everyone through a unified programme of amateur and professional events around the world, with a focus on welcoming seasoned amateur athletes, first-timers, and the world’s elite.

“Our partnership with NIRVANA ensures athletes and their families can receive the very best race experiences and focus on their incredible personal acheivements rather than worrying about logistics.”

Supertri’s global event portfolio sees events in Austin, USA (May 25), Blenheim Palace, UK (June 6-7), New Jersey, USA (July 19), Long Beach, USA (July 19), Toronto, Canada (July 26), Chicago, USA (August 22-23), Kerrville, USA (September 26-27) and Toulouse, France (October 4).

The 2026 Supertri Pro Series will take place alongside the events in Austin, Blenheim and Toronto, with the Final to be announced soon.

To view NIRVANA’s Supertri Series travel packages, visit: nirvanaeurope.com/event_category/by-supertri/

For more info on Supertri, visit: supertri.com

For details on NIRVANA’s services, visit: www.nirvanaeurope.com

ENDS

Media Contact:
Lucy McMahon
lucy.mcmahon@nirvanaeurope.com

About Nirvana Europe

Nirvana started business over 25 years ago delivering the travel and accommodation infrastructure around the Great North Run, the world’s biggest half marathon. Today it is a strategic partner and major supporter of some of the world’s biggest sporting events and their athletes, officials, and dignitaries.

However, at its heart, it is still a family business passionate about sport and travel. Over the years the company has developed a well-defined process the “Nirvana Way” of providing its customers with a portfolio of services to support their event.

This level of service has been acclaimed by sports men and women at all levels from world champions to the charity fun runner. From the outset Nirvana established itself as a partner to sporting events, working with the organisers to design and deliver fully integrated travel and accommodation infrastructure around the field of play.

As the event industry has grown it has become clear that integrating the sporting event, travel and logistics reduces potential “points of stress” and significantly improves the customer experience.

For more information, visit www.nirvanaeurope.com

About Supertri

Supertri is modern triathlon designed to bring people together and inspire the competitor in everyone. Built by triathletes, we create fast, premium racing through a global series of triathlon festivals in iconic city locations. Our events connect elite and everyday athletes in the same arenas, creating communities and shared connection and purpose. Supertri gives purpose to competition and creates moments of real achievement. Competing here means something, no matter whether you are an Olympic gold medallist, a seasoned amateur or a first-timer. At Supertri, every finish line matters.

For more information visit: supertri.com/