Super League Triathlon Announce eo as Official Swim Technology Partner

June 7, 2022

Super League Triathlon partner with new sports tech venture eo

/ENDURANCE SPORTSWIRE/ – The partnership with Super League Triathlon, the world’s premier swim-bike-run company, spans the upcoming Championship Series commencing in September 2022.

eo are sports technology innovators, working with the finest minds in sports science to unlock the latent power in every body by applying new research discoveries and innovations to sport.

Backed by SLT favourite and two-time ITU World Champion, Vincent Luis, their game-changing new product, eo SwimBetter, is like a power meter for your swim. This tiny device fits in the palm of your hand and measures both force and direction, giving unique data insight into technique and the adjustments needed to improve – right on the pool deck. eo SwimBETTER is available for pre-order now at eolab.com.

Two-time Super League Triathlon Championship Series winner Vincent Luis said: “I’ve never in my career had access to the type of information I get from eo SwimBETTER. It is helping my coach and I adjust my stroke to improve my power and efficiency. The best part is we can quantify the changes on the spot with quick and easy data download to the eo Platform, so we know immediately what’s working and what isn’t. We all know triathlon races can be lost with a poor swim so anything that can help improve my technique and performance is a huge advantage for me.”

Super League Triathlon Co-founder, Chris McCormack, said: “Super League Triathlon are always looking for partners who share the same desire for innovation and progress as we do and so I am delighted that we have partnered with eo. Their drive to strive for better and to incorporate cutting-edge technological solutions fits perfectly with Super League. I very much look forward to working with them and continuing to improve our sport.”

“The way Super League Triathlon has redefined the sport, introducing new formats and technology to make racing even more exciting for both competitors and fans made them stand out to us as the perfect partner for eo SwimBETTER”, said eo’s Chairman, Jaimie Fuller. “We’re excited to see our relationship grow.”

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Media contact – Super League Triathlon

Adam Leitch
Head of Communications

Media contact – eo

The PR Hub: Ashley Kent – Senior Account Manager
E: ashley@theprhub.com.au P: +61 (0) 449 982 217

Further technical information on SwimBETTER, along with imagery and interviews, are available upon request.

About Super League Triathlon

Super League Triathlon (SLT) is the world’s premier swim-bike-run Series, pitching the very best athletes against each other in quick and exciting race formats in fantastic destinations across the globe.

The Championship Series takes place from August-November with the best triathletes on the planet doing battle over game-changing formats which are redefining the sport for a modern audience.

Super League’s Arena Games Triathlon is a dynamic new esports format which blends in real life and virtual racing to deliver an immersive viewing experience via a unique partnership with Zwift. It will crown official triathlon esports World Champions thanks to its ground-breaking partnership with World Triathlon.

For more information visit superleaguetriathlon.com

About eo

eo is a sports technology lab. We help athletes redefine their limits with products that improve performance, accelerate recovery and adaptation, aid rehabilitation, and prevent injury.

eo exist to accelerate human progress. Working with the finest minds in sports science, we unlock the latent power in every body by applying new research discoveries and innovations to sport.

Find out more about eo at: eolab.com