Strava files for IPO as fitness apps chase subscription growth

January 9, 2026

Strava has filed confidential paperwork for a US IPO, and it’s doing it with some momentum. Subscriptions are up, revenue’s growing and the company looks ready to play on a bigger stage.

Multiple reports, including The Information, say the company has submitted a draft registration statement to the US Securities and Exchange Commission and has hired Goldman Sachs to help run the process. There is still plenty of flexibility on timing, but this is a clear signal that Strava thinks it is ready for closer inspection. Gadgets & Wearables