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Events
August 27, 2020
Next Phase of The IRONMAN Virtual Club Launches with 2020 IRONMAN VR World Championship Celebration and Five-Week IRONMAN VR Kona Series Build Up
TAMPA, Fla. (August 27, 2020) — Building upon the success of the IRONMAN® Virtual Racing Series and in celebration of the IRONMAN World Championship®, IRONMAN has launched a five-week-long IRONMAN VR Kona Series that will take athletes on a training journey that culminates in a virtual full-distance IRONMAN race, to...
August 27, 2020
Abbott World Marathon Majors Launches Global Run Club
The Abbott World Marathon Majors Global Run Club launched today, providing a virtual platform for the global community of marathon runners to connect, challenge and celebrate. The club wants to provide runners around the world with a community where they unite, inspire and cheer on each other. The platform allows...
March 24, 2020
New Name, Same Great Race: The Great Pumpkin Run Undergoes Name Change
NEW YORK - The popular, award-winning fall race formerly known as The Great Pumpkin Run has undergone a name change for the 2020 fall race season. Coming off a successful, 20 race season, including a Virtual Run that had over 18,000 participants, the family-friendly 5K is now Gourdy’s Pumpkin Run,...
August 17, 2020
San Diego Padres Launch 2020 Friar 5k
SAN DIEGO – August 17, 2020 – The San Diego Padres are teaming up with EnMotive, producers of the Allstate Hot Chocolate 15k/5k series, to launch the first ever Friar 5k Virtual Race. All participants will receive a commemorative 2020 Friar 5k Goodie Bag featuring Padres-branded swag and themed 5k...
September 3, 2020
Largest Community Turkey Trot in History Encourages Participation from All Event Companies
(Chicago, IL) – EnMotive is excited to announce the launch of the largest community turkey trot in history and has opened up participation to all event and non-profit organizations. EnMotive is the only organization in endurance sports that provides full-service, turnkey solutions for virtual events; including registration, fundraising, results, photos,...
August 27, 2020
Skirt Sports, Inc Acquired by ZOOMA Women’s Race Series
ZOOMA Women’s Race Series, known for their stunning race medals and destination races, is proud to announce that Skirt Sports, the originator of the running skirt, is joining the family. Both brands were on the early cusp of the unprecedented growth wave of the women’s running movement and over the...
September 7, 2020
Challenge North America announces new race for 2021: Challenge Miami
(Daytona Beach, FL) — CHALLENGENORTHAMERICA®- an organization led by athletes to help enhance race experiences for athletes and their families— has announced expansion efforts with an exciting new race to be held at the Homestead-Miami Speedway®. The CHALLENGEMIAMI™ Triathlon Festival of events weekend will be held March 12-14, 2021 as...
September 10, 2020
Professional Triathletes Organisation Announces $20,000 Prize Purse For Bear Lake Brawl Triathlon
LONDON, ENGLAND: The Professional Triathletes Organisation today announced that it will provide a $20,000 professional prize purse for the Bear Lake Brawl Triathlon on September 19,2020 at Bear Lake in St. Charles, Idaho. The Bear Lake Brawl Triathlon is held at Bear Lake Hot Springs on the Idaho side of...
September 8, 2020
Sasquatch Racing Launches The Haunted Bay Area Run Tour; an Interactive Virtual Event Like No Other
San Francisco, CA (September 8, 2020)– Sasquatch Racing, the production company behind The Sasquatch Scramble, The Rattlesnake Ramble, and The Krampus Cross Country 5K/10K (& Brewfest) is rolling out their first ‘Virtual 2.0’ event, The Haunted Bay Area Run Tour. The event launches on September 8 and runs through November...
September 4, 2020
Bad to the Bone Sports Launches Second Monte Vino Races in the Series at Heards Mountain, a Limited-Entry Race Series, in Response to the COVID-19 Pandemic.
Charlottesville, VA –September 3, 2020 - The Monte Vino Races, presented by Bad to the Bone Sports, are intimate events with limited entries. In this new environment, the Monte Vino Races strive to bring together the running community in a safer, small crowd setting. With the Monte Vino Races, Bad...
September 4, 2020
A Look Back at the Swiss Epic Mountain Bike Race that Marked the First Step in the IRONMAN Group’s Return to Racing
TAMPA, Fla. / ZURICH / LONDON (4 September 2020) – In what is arguably the most difficult year in the history of endurance sports and mass-participation events, the recent success of the Swiss Epic mountain bike race operated by The IRONMAN Group served as a much-needed boost to riders and...
September 3, 2020
Professional Triathletes Organisation Announces C$20,000 Prize Purse for The Canadian Pro Triathlon Championship
LONDON, ENGLAND: The Professional Triathletes Organisation today announced that it will provide a C$20,000 prize purse for the Canadian Pro Triathlon Championship on September 13th in Caledon, Ontario. With all triathlon racing in Canada cancelled as a result of the Covid-19 pandemic, Canadian PTO Professionals have joined together to create...
September 10, 2020
Registration Launches for National LGBTQ+ Pride Stride Virtual Run
LOS ANGELES & CHICAGO – September 10, 2020 – Spearheaded by LA Pride, LGBTQ+ Pride organizations from across America have come together to create the first-ever National Pride Stride Virtual Run. In partnership with EnMotive, producers of the Allstate Hot Chocolate 15k/5k series, the nationwide LGBTQ+ virtual 5k/10k event will...
August 25, 2020
USA Triathlon Chief of Staff Victoria Brumfield Named Among 2020 SportsBusiness Journal “Game Changers: Women in Sports Business”
COLORADO SPRINGS, Colo.— USA Triathlon Chief of Staff Victoria Brumfield has been named as a member of the Class of 2020 “Game Changers: Women in Sports Business” by SportsBusiness Journal. The program, now in its 10th year, annually recognizes 50 women in senior leadership roles who are transforming the sports...
August 27, 2020
100%® launches Peter Sagan Limited Edition Collection in time for Tour Debut
SAN DIEGO, Calif. – August 27, 2020– 100%®, the San Diego-based sports performance company, has announced the launch of the 2020 Peter Sagan Limited Edition “White/Gold” Collection. Just in time for one of the most highly-anticipated Tour de France races in history, 100%® has debuted the one-of-a-kind “White/Gold” look that...
September 1, 2020
The Garmin Kansas City Marathon Presents the Million Mile Challenge
KANSAS CITY, MO (August 24, 2020) – Out of concern for the safety of race participants, partners, staff and volunteers, organizers of the Garmin Kansas City Marathon have made the difficult decision to cancel the race scheduled for October 17, 2020. Participants who have already registered should visit kcmarathon.org for...
September 1, 2020
Zwift Academy Road Returns For 2020: Unlock Your New Personal Best
(Long Beach, CA September 1, 2020) Zwift, the online training platform for athletes worldwide, has today announced the return of the Zwift Academy program for 2020 which, for the first time, will include separate programs for road, tri and run. Zwift Academy Road has been refreshed for 2020 with an...
August 28, 2020
Desert Gravel Announces Panaracer as Official Tire Sponsor for 2020 and 2021
FRUITA, COLO. (August 28, 2020) — Desert Gravel is proud to announce Panaracer as the official tire sponsor for the 2020/2021 Desert Gravel Races. The inaugural Co2uT gravel event (slated for October 10, 2020) starts and ends in Fruita, Colo., and travels around and across the Colorado-Utah borderlands. Panaracer’s “GravelKing”...
September 8, 2020
NinjaUSA Announces Technical Committee to Lead the Sport of Ninja in the United States
Colorado Springs, Colorado. NinjaUSA announced today the appointment of a steering (technical) committee to represent the needs of Ninja athletes and the sport in the United States. The goals of the Ninja Technical Committee are to unify the Ninja community and provide platforms necessary to validate the sport and take...
September 2, 2020
Run Rock ‘n Roll Across America: Introducing the Rock ‘n’ Road Trip, a 15-Stop Virtual Running Tour that Celebrates Destinations the Rock ‘N’ Roll Marathon Series is Known For
TAMPA, Fla. (September 2, 2020)– The Rock ‘n’ Roll Marathon Series®, a part of The IRONMAN Group, today launched the Rock ‘n’ Road Trip, a 15-stop virtual running tour across the United States that connects the Rock ‘n’ Roll® Virtual Running Series™ (VR™) with the physical event destinations that have made...
April 17, 2020
iFit Connected Fitness Lets Runners Race the Boston Marathon via Streaming Workout on NordicTrack and ProForm treadmills
(Logan, UT) - April 17, 2020—iFit, the leading interactive, connected fitness technology, is now streaming an exclusive Boston Marathon workout series, scheduled for April 20 and now postponed to September 14 due to coronavirus. iFit filmed the marathon live in 2019 and has released a five-part series, so iFit subscribers...
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