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July 15, 2025
New Lazarus Lake book goes deep on the Barkley Marathons and Big’s Backyard Ultra
In the early 2000s, when writer Jared Beasley of New York City discovered his neighbour in apartment 244B was a grizzled veteran ultrarunner with a mysterious past, he had no idea it would change his life. The Pirate (as he refers to him, since he wouldn’t divulge his full name) didn’t just...
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July 15, 2025
An 80-year-old man ran a 135-mile ultramarathon through Death Valley. Here’s what it took.
When 80-year-old Bob Becker crossed the finish line 135 miles from his starting point in the scorching Death Valley, he made history as the oldest runner to complete the Badwater 135. The ultramarathon, nicknamed the "world's toughest race," takes runners through a desert in southwestern California in the middle of...
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July 15, 2025
The 2028 Olympics road race is likely to clash with the Tour de France, and that could mean a headache for the entire cycling season
Organisers of the Los Angeles Olympics have unveiled the full schedule for all events at the 2028 Games, and the calendar throws up a major clash with the usual dates of the Tour de France. The 2028 Olympics run from July 12 to July 30, with the men's and women's road racing events falling right...
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July 15, 2025
Generative AI’s ‘Move 37’ Moment for Run Specialty Retailers
A “Move 37 moment” refers to when we realize that AI has matched or exceeded our own capabilities in a domain where we are knowledgeable or even experts. In the midst of this ever-more complex retail environment, we find ourselves at an inflection point — the “Move 37” moment for...
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July 15, 2025
Tour de France threatens Pro Cycling Stats with legal action: “We’re getting too popular”
If you’ve watched professional cycling for long enough, there’s a high chance you’ve spotted the Pro Cycling Stats (PCS) campervan on television. The team behind the online cycling results database follow races around Europe in their campervan with ‘PCS’ branding to connect with cycling teams and the general public. But...
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July 15, 2025
Dyneema® Launches Revolutionary New Woven Composite
GREENVILLE, NC & BIDDEFORD, ME - July 2025 /ENDURANCE SPORTSWIRE/ - Dyneema®, owned by Avient Corporation, an innovator of materials solutions, has once again pushed the boundaries of fabric engineering — this time by doubling the Dyneema® in its latest advanced composite material. Enter the new Dyneema® Woven Composites, which...
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July 15, 2025
Gran Fondo World Tour ® with a new race date for mighty Amashova National Classic marks 39 years in KZN’s cycling legacy
July 15, 2025 /ENDURANCE SPORTSWIRE/ - An Iconic Celebration Return, Amashova National Classic 2025. What began nearly four decades ago as a tribute to cycling camaraderie has blossomed into one of South Africa’s premier sporting fixtures. The Amashova National Classic marks its 39th edition in 2025, debuting a new race...
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July 15, 2025
Spartan and Tough Mudder Announce Official Partnership With JLab As Audio Partner In Multi-Territory Deal
London, UK (July 15, 2025) /ENDURANCE SPORTSWIRE/ - Spartan and Tough Mudder, the world’s leading obstacle course race and endurance leaders are proud to announce a powerful new partnership with JLab, the award-winning personal audio brand known for innovation, performance, and style. Under the new multi-year agreement, JLab becomes the...
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July 15, 2025
Verge Returns as Official Leader Jersey Sponsor of Chicago Grit
NEW YORK (July 15, 2025) /ENDURANCE SPORTSWIRE/ – Verge, a leading innovator in custom cycling apparel, is proud to return as the official leader jersey sponsor of Chicago Grit, the largest road racing series in the U.S. and the premier 10-day criterium race series in Chicagoland. “We’re excited to be...
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July 15, 2025
Whoop says FDA is ‘overstepping its authority’ with warning about blood pressure feature
The U.S. Food and Drug Administration on Tuesday published a warning letter addressed to the wrist wearable company Whoop, alleging it is marketing a new blood pressure feature without proper approvals. Whoop
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