News Topics
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February 10, 2026
10,000 Hours: Why Experience Alone Isn’t Enough for Today’s Race Director
DeKALB, Ill. (February 10, 2026) /ENDURANCE SPORTSWIRE/ – In medicine, you can’t call yourself a doctor without board certification. In law, you can’t practice without passing the bar. In aviation, you don’t fly without a license. But in endurance event management — an industry responsible for the safety of more...
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February 10, 2026
Northside Hospital Introduced as Title Partner of Peachtree Road Race
ATLANTA (February 10, 2026) /ENDURANCE SPORTSWIRE/ – For the first time in 50 years, the Peachtree Road Race will welcome a new title partner. Today, Atlanta Track Club announced Northside Hospital as the naming rights partner for its premiere running and walking event and The Atlanta Journal-Constitution as its official...
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February 10, 2026
REIGN Total Body Fuel Launches Bold New Watermelon Sour Gummy Flavor and Congratulates DeMarcus Lawrence on His Big Win
CORONA, CA (February 10, 2026) /ENDURANCE SPORTSWIRE/ - REIGN Total Body Fuel, the ultimate performance beverage created by Monster Energy, is expanding its bold flavor lineup with the launch of Watermelon Sour Gummy, a candy-inspired innovation that fuses intense flavor with uncompromising performance. Designed for athletes and those who want...
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February 9, 2026
Fueled by Unmatched Community Support, the 25th Anniversary Harpoon 5-Miler Powered by Needham Bank Sells Out in Just Three Days
BOSTON, MA /ENDURANCE SPORTSWIRE/ - The 2026 Harpoon 5-Miler powered by Needham Bank is officially sold out. In a remarkable show of enthusiasm and community spirit, all race entries for the event’s 25th anniversary edition were claimed in just three days, marking one of the fastest sellouts in race history —...
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February 9, 2026
Brooks Hires New Balance and Sorel Alum Claire Wood as VP of Footwear Product Strategy
Brooks Running has named former New Balance and Sorel executive Claire Wood as vice president of footwear product strategy. In her new role, Wood will lead Brooks’ footwear product line management, merchandising, and product marketing teams with the goal of elevating how the brand connects long-term vision to product creation and go-to-market...
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February 9, 2026
One Month to Go: Anticipation Builds for the 2026 Experience Oman IRONMAN Pro Series as Another Season of Exciting Professional Racing Approaches
2026 season kicks off in Taupō for the ANZCO Foods IRONMAN New Zealand triathlon on March 7 Live broadcast coverage on IRONMAN YouTube channel now available for all international audiences, including U.S. & Canada Media Kit now available as world’s best prepare for 16‑race championship series across the globe TAMPA,...
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February 9, 2026
Milwaukee Marathon Announces Milwaukee Journal Sentinel As Title Sponsor
Milwaukee, WI (February 9, 2026) /ENDURANCE SPORTSWIRE/ — USA TODAY NETWORK Ventures, part of USA TODAY Co., Inc. (NYSE: TDAY) announced that the Milwaukee Journal Sentinel is now the title sponsor of the city’s marquee spring running weekend, renamed the Journal Sentinel Milwaukee Marathon. The 2026 race weekend features a Marathon and...
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February 9, 2026
HydraPak Inks Three-Year Partnership with Western States 100 Mile Endurance Run as Official Hydration System Partner
Oakland, CA (February 9, 2026) /ENDURANCE SPORTSWIRE/ – HydraPak, the global leader in high-performance hydration solutions, has been named the Official Hydration System Partner for the 2026 Western States 100 Mile Endurance Run (WSER), the world’s oldest 100-mile trail race. The partnership will support the 53rd running of the iconic...
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February 9, 2026
Cigna Healthcare Returns as Title Sponsor of the Denver Colfax Marathon
Denver, CO (February 9, 2026) /ENDURANCE SPORTSWIRE/ – The Denver Colfax Marathon is thrilled to announce that Cigna Healthcare has renewed its title sponsorship for the 2026 race season. As the marathon marks its 20th year, a significant milestone celebrating two decades of promoting health and community engagement, this partnership...
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February 9, 2026
TRUBAR: Protein Bar Brand Acquired By ETi Gıda For $173 Million Cash
TRUBAR, a fast-growing protein bar brand known for dessert-inspired flavors and clean ingredients, has been acquired by Turkey-based snack company ETi Gıda in an all-cash deal valued at $173 million. ETi Gıda acquired 100% of TRUBAR with no earn-out, according to the companies. The transaction positions TRUBAR to scale further...
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