January 29, 2026

Adidas achieves record sales in 2025, plans $1.2 billon share buyback

Adidas on Thursday said it would launch a share buyback of up to 1 billion euros ($1.2 billion) on the back of record 2025 sales that the German sportswear maker said benefited from stable prices in the face of U.S. tariffs. Adidas in October had warned of widespread discounting among...

January 29, 2026

Google Maps now lets you access Gemini while walking and cycling

Google announced on Thursday that Google Maps users can now access Gemini hands-free while walking and cycling. The update comes a few months after Google Maps rolled out its Gemini-powered hands-free, conversational driving experience. The announcement marks Google’s ongoing efforts to plug Gemini into more parts of people’s everyday lives, while shifting Google...

January 29, 2026

From Finish Line To Financial Fitness: Suncoast Credit Union Partners With Track Shack

ORLANDO, FL (January 29, 2026) /ENDURANCE SPORTSWIRE/ — Track Shack Events, a sports marketing company that specializes in marketing, management, and production of active lifestyle events, has named Suncoast Credit Union its exclusive financial services sponsor, underscoring Suncoast’s growing investment in Central Florida. The initiative kicked off January 17 at...

January 29, 2026

Movemint Announces Event Admin Navigation Updates to Streamline Organizer Workflows

San Francisco, CA (January 29, 2026) /ENDURANCE SPORTSWIRE/ – Movemint, the modern tech platform transforming athletic events, today announced a series of updates to its Event Admin experience. The updates are designed to help organizers work more efficiently, navigate more intuitively, and access key tools faster throughout their event lifecycle....

January 29, 2026

Alex Yee Excited To Race In London As Olympic Triathlon Racing Returns To The Capital

British Olympic champion excited by ‘home’ WTCS race on 25-26 July Professional Triathletes Organisation (PTO) and British Triathlon commit to taking London T100 event to new heights London,UK (January 29, 2026) /ENDURANCE SPORTSWIRE/ -  Olympic champion Alex Yee has announced his intention to race the new World Triathlon Championship Series...

January 29, 2026

Amazon Committed to Further Success the Armed Forces Cycling Classic

ARLINGTON, VA (January 29, 2026) /ENDURANCE SPORTSWIRE/ — The Amazon Armed Forces Cycling Classic is set to return May 30–31, 2026. The event’s expansion into Washington, D.C. has proven to be a major success, and all systems are go for continued support and growth. “Last year’s event was a huge...

January 29, 2026

El Tour helped raise more than $8M for local, national charities in 2025

TUCSON, Ariz. (January 29, 2026) /ENDURANCE SPORTSWIRE/ - It was another successful year at Perimeter Bicycling and El Tour de Tucson in 2025 with nearly 11,000 participants in the event. Behind 122 non-profit partners, Perimeter Bicycling and El Tour helped raise more than $8 million for their respective charities. The...

January 29, 2026

Challenge Sir Bani Yas Welcomes World-Class International Pro Field to Unique Island Course

January 29, 2026 /ENDURANCE SPORTSWIRE/ - Challenge Sir Bani Yas returns on 31 January, welcoming a strong international field to one of the most distinctive race venues in global triathlon. The event will feature racing across the long, middle, and Olympic distances plus community events for over 4,500 age group...

January 29, 2026

Race Director University and Orbiter Inc. Forge Strategic Partnership at Running USA Conference

ST. LOUIS, Mo. (January 29, 2026) /ENDURANCE SPORTSWIRE/ – Race Director University (RDU), the nation's first certification program for race directors, and Orbiter Inc., the Washington-based RFID timing technology company, announce a strategic partnership launching at the 2026 Running USA Industry Conference February 1-3 in St. Louis. The partnership brings...

January 29, 2026

Father-Daughter Team Brings Patented Recovery Sleeves to Target.com

Tampa, FL (January 29, 2026) /ENDURANCE SPORTSWIRE/  – While many Americans remain focused on their new year’s resolutions, there are also many living in pain, recovering from an injury or surgery and looking desperately for a solution. This is where ICE-OLATE PLUS, a patented dual-layer innovative compression sleeve comes in...