News Topics
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March 1, 2024
The 2025 Ascension Seton Austin Marathon Shines a Spotlight on Service Industry Professionals
Austin, TX, March 1, 2024 /ENDURANCE SPORTSWIRE/ – The Ascension Seton Austin Marathon, Half Marathon, & 5K, announces 2025 to be the Year of Service Industry Appreciation. This initiative shines a spotlight on the city's food and beverage workers, acknowledging their vital role in crafting Austin's rich culinary landscape and...
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February 29, 2024
Now there’s a Jumbo-Visma show: Is cycling TV the next big thing?
The story of Jumbo-Visma–now Visma – Lease a Bike is an interesting one. One of the current powerhouses in professional cycling, it traces its origins through various sponsor-driven iterations. Initially known as Kwantum, the team underwent a series of transformations with sponsorships from Superconfex, Buckler, WordPerfect, Novell, and Rabobank. However,...
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February 29, 2024
Enhanced Games: Lord Coe says athletes would be ‘moronic’ to take part in event where doping allowed
The Enhanced Games, a proposed Olympics-style event where doping is allowed, is nonsense, says World Athletics president Lord Coe. The event, founded by Australian businessman Aron D'Souza in 2023, would not be subject to World Anti-Doping Agency (Wada) rules. D'Souza said athletes set to take part in this summer's Paris...
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February 29, 2024
FORM Dive In With T100 Triathlon World Tour Partnership
London, UK/ENDURANCE SPORTSWIRE/ – The Professional Triathletes Organisation (PTO) is pleased to announce that FORM will become the Official Goggle Partner of the T100 Triathlon World Tour, as they extend their partnership. FORM is committed to innovating the swim experience for age grouper and professional athletes alike, through their groundbreaking...
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February 29, 2024
Haute Route and Mavic Renew Sponsorship Agreement under New Ownership
/ENDURANCE SPORTSWIRE/ – Under the terms of the agreement with Haute Route’s new owners France Vélo Evénements (FVE), Mavic will continue to provide technical and mechanical assistance for all Haute Route events, offering participants access to the brand's cutting-edge products and unrivalled support services. Delivered in a format commensurate to...
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February 29, 2024
Cigna Healthcare becomes official partner of supertri E
LONDON, UK/ENDURANCE SPORTSWIRE/ – supertri has today announced that global health benefits provider Cigna Healthcare will become an official partner of the groundbreaking supertri E World Triathlon Championship powered by Zwift. The 2024 edition will raise the stakes for professional athletes even higher, with a thrilling one-day World Championship event...
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February 29, 2024
IRONMAN Announces Partnership with RaceRanger to Monitor Drafting Activity at All 2024 IRONMAN Pro Series Events
- Electronic drafting detection system measures distance between two athletes on bike portion of the triathlon to help reinforce clean and fair racing - New IRONMAN Pro Series to consist of six IRONMAN and 10 IRONMAN 70.3 triathlons around the world as well as the VinFast IRONMAN World Championship Women’s...
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February 29, 2024
XTERRA Oman: EMEA Tour Returns to Musandam
MUSANDAM, OMAN /ENDURANCE SPORTSWIRE/ – On March 2, 2024, XTERRA Oman will take place in Musandam, marking the second stop on the 2024 XTERRA EMEA Tour. This event distinguishes itself with a course that navigates through distinctive landscapes of Oman, featuring mountainous backdrops and turquoise waters. The Full Distance Triathlon...
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February 29, 2024
The White House Selects Strava as a Leading Partner for its Challenge to End Hunger and Build Healthy Communities
SAN FRANCISCO, FEBRUARY 29, 2024 /ENDURANCE SPORTSWIRE/ - Strava, the leading digital community for active people with more than 120 million athletes, today announced a new partnership with The White House for its Challenge to End Hunger & Build Healthy Communities (the Challenge), which focuses on ending hunger and increasing...
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February 29, 2024
CTS Launches Sports Nutrition Coaching from Stephanie Howe, PhD
Colorado Springs, CO – February 29, 2024/ENDURANCE SPORTSWIRE/ – CTS, the worldwide leader in endurance coaching, today announced the launch of a new CTS Sports Nutrition Coaching package, created and delivered by Stephanie Howe, PhD. Coach Stephanie earned her PhD in Nutrition & Exercise Science from Oregon State University and...
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February 29, 2024
USA Cycling Gran Fondo National Championships Named Official Qualification Event for UCI Gran Fondo World Championships
(Gettysburg, PA – February 29, 2024) /ENDURANCE SPORTSWIRE/ - Gran Fondo National Series and USA Cycling today announced that the 2023 and 2024 USA Cycling Gran Fondo National Championships are official qualifier events for Masters (racing age 30+) aiming to compete in the 2024 and 2025 UCI Gran Fondo World...
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February 29, 2024
Vittoria Launches RideArmor: It’s most durable and puncture resistant road tire ever
BENTONVILLE, AR, February 29th, 2024 /ENDURANCE SPORTSWIRE/ - Vittoria RideArmor is the new addition to the road tire range designed to provide the dependability and durability that commuters and cyclists who train hard expect from a bicycle tire. RideArmor is the ultimate solution for the most challenging road conditions, delivering...
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February 28, 2024
Life Time Group Swings to Full Year Profit as Revenue Passes $2 Billion Mark
Life Time Group Holdings, Inc. reported that fourth-quarter revenue increased 18.2 percent to $558.8 million due to continued strong growth in membership dues and in-center revenue. Center memberships increased by 38,010, or 5.2 percent, in the quarter, when compared to December 31, 2022, and decreased sequentially from September 30, 2023...
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February 28, 2024
Asics Explores Link Between Women’s Exercise Levels and Mental Wellbeing in New Study
Asics has released the results of a new global study on the gender exercise gap, which aims to explore women’s exercise levels and their mental wellbeing. Commissioned by Asics and independently led by Dr. Dee Dlugonski, assistant professor at Sports Medicine Research Institute at the University of Kentucky, and Brendon Stubbs, associate professor...
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February 28, 2024
U.S. Olympic & Paralympic Medalists to Race 2024 Americas Triathlon Championships at CLASH Miami
COLORADO SPRINGS, Colo./ENDURANCE SPORTSWIRE/ – U.S. Olympic and Paralympic medalists, Paris 2024 hopefuls and future stars of the sport are among the notable athletes racing at the 2024 Americas Triathlon & Paratriathlon Championships at CLASH Miami on March 8 at Homestead-Miami Speedway. U.S. Paralympic medalists Grace Norman (Jamestown, Ohio), Allysa Seely...
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February 28, 2024
Always Endeavor Announces the 8th Year of Endeavor Team Challenge, Its Premier Adventure Competition
Bear Valley, California /ENDURANCE SPORTSWIRE/ – Adventure race company Always Endeavor is proud to announce the dates and location for the 8th Endeavor Team Challenge, a paramount event in the world of adventure racing. The two-person team challenge is slated to take place in Bear Valley, California, August 24th and...
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February 28, 2024
Baltimore Triathlon joins forces with Revolution3
/ENDURANCE SPORTSWIRE/ – Charm City Run Events and Revolution3 are proud to announce the continuation of the Baltimore Triathlon. Founded as the HammerMan Triathlon in 2010, the Baltimore Triathlon has been owned and operated for many years by Charm City Run Events, a Baltimore area endurance sports company. In 2024,...
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February 28, 2024
Pro Tour Team Corratec-Vini Fantini confirmed for Gran Premio New York City
NEW YORK CITY, February 28, 2024 /ENDURANCE SPORTSWIRE/ - The inaugural UCI 1.2 men elite pro race Gran Premio New York City will be held on May 19, 2024 on the same course and same day as the 12th annual mass participation race Michelob ULTRA GFNY World Championship NYC. The...
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February 28, 2024
BibRave and Feetures Join Forces to Launch Ambassador Program
Charlotte, NC /ENDURANCE SPORTSWIRE/ – BibRave, the premier endurance and fitness marketing agency, recently kicked-off a partnership with Feetures, a leading performance sock brand, to launch the Feetures Ambassador program, a dynamic community of dedicated brand advocates. BibRave will lead strategic management in collaboration with Feetures, including full program creation,...
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February 28, 2024
RBC GranFondo Whistler and XFondo accepted into gender equity Same Game Challenge
[Vancouver/Whistler, BC Canada]/ENDURANCE SPORTSWIRE/ - The organizing team behind the cycling events RBC GranFondo Whistler and XFondo announced today that they have been successfully accepted into the Canadian Women and Sport Same Game Challenge. The Same Game Challenge “helps sport and physical activity organizations across Canada build their capacity to...
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February 28, 2024
LA Tri-Series Returns for Another Year of Historical Races at Bonelli Park
LOS ANGELES, Calif. /ENDURANCE SPORTSWIRE/ – The LA Tri-Series is returning for its 42nd consecutive event, continuing its streak as the oldest triathlon series in the world. The 2024 edition will be kicking off with the LA Tri-Series #1, which takes place on April 7. Registration for all three events...
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February 28, 2024
Mascot Sports’ Livermore Valley Half Marathon returns for 10th Anniversary in California’s Original Wine Country
/ENDURANCE SPORTSWIRE/ - The 10th Anniversary of the Livermore Valley Half Marathon, all-new 5K & kids races will take place on March 3, 2024. Mascot Sports, who founded the race in 2014 and awarded “Destination Partner of the Year” from Livermore Downtown Inc., is excited to kick off this iconic...
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February 28, 2024
The Paris 2024 Connected Marathon pour Tous is Available on the Kinomap App
PARIS (Feb. 28, 2024)/ENDURANCE SPORTSWIRE/ – As the distribution of the race bibs for the Marathon pour Tous draws to a close, Paris 2024 is launching the connected Marathon pour Tous on Kinomap! On August 10 & 11, 2024, runners, cyclists and rowers from all over the world will be able...
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February 27, 2024
I got workout tips from an AI fitness coach, and it feels like the future of athletic performance tech
ai.io’s impressive 3DAT movement tracking analyzes performance and, once the trial was finished, will provide information you might expect to get on the best Garmin watches: measuring explosive power, speed, coordination, agility, and other metrics, all in simple scores out of 100. Tech Radar
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February 27, 2024
Norco Factory Racing Rider Gracey Hemstreet Makes History at Red Bull Hardline Tasmania
VANCOUVER /ENDURANCE SPORTSWIRE/ - Norco Factory Racing rider Gracey Hemstreet was the biggest story of the Red Bull Hardline race in Tasmania last weekend, after becoming the first-ever female rider to complete the entire Hardline course. At just 19-years-old, the young Canadian’s fearless performance secured her the title of fastest woman...