October 20, 2023

NERD Focus Returns as Official Energy Drink Partner of New Jersey Devils, Prudential Center

FREEHOLD, N.J (October 20, 2023)/ENDURANCE SPORTSWIRE/ – NERD Focus – the energy drink with powerful nootropics and performance-boosting nutrients – today announces its triumphant return as the official energy drink of the New Jersey Devils and Prudential Center for a second season. Building on the resounding success of their inaugural partnership, NERD...

October 20, 2023

BMC official bike of GFNY USA 2024

New York City, October 20, 2023 /ENDURANCE SPORTSWIRE/ - BMC and GFNY are working together in 2024 to showcase their bikes to riders at races such as GFNY NYC, GFNY Miami, GFNY Sebring, GFNY Maryland Cambridge, and more. "I've been familiar with GFNY for quite some time and have participated...

October 20, 2023

2024 Ascension Seton Austin Marathon Opens Elite Athlete Program

AUSTIN, Texas, October 20, 2023 /ENDURANCE SPORTSWIRE/ – High Five Events, one of the largest privately owned event production companies in the United States, is accepting applications from elite runners for the 2024 Ascension Seton Austin Marathon. Returning for its seventh year, the Elite Athlete Program creates a competitive field of...

October 19, 2023

Startup Raises $3M To Help Athletes Flex Their Creator Muscles

Grandstand, the athlete empowerment startup, recently raised $2.75 million in a funding round led by Will Ventures, with plans to launch an app that would allow fans to follow and financially support their favorite players. Sportico

October 19, 2023

Survey Sees Nike, Jordan, Lululemon Winning Popularity Contest with Gen Y + Z

While upstarts such as Hoka and On are making noise, Cowen’s sixth annual Gen Z and Millennial survey found Nike, Air Jordan and Lululemon hit new all-time highs in brand preference and showed material growth year-over-year in both 18-to-24 and 25-to-34-year-old cohorts. SGB

October 19, 2023

Meta, Alo Yoga Hit With VR Fitness Lawsuit

Meta has again been accused of gatekeeping the burgeoning virtual reality fitness space, this time drawing the ire of an immersive VR app developer, who slapped the tech titan and athleisure brand Alo Yoga with a lawsuit. The plaintiff, California-based Andre Elijah Immersive Inc. (AEI), is a self-proclaimed new entrant...

October 19, 2023

Wiggle future in doubt as business set to file for self administration

The parent Signa Sports United, whose largest shareholder is Signa International Sports Holding, is facing down the prospect of losing a €150 million financial commitment, on which just €7 million has thus far been drawn to support the network of companies’ trading activities. The ultimate source of the funding withdrawal...

October 19, 2023

Registration Kickoff for the Visit Tuscaloosa Half Marathon & 5K Announced: Special Deals, Prizes, and Community Fun Await!

Tuscaloosa, AL /ENDURANCE SPORTSWIRE/ – The organizers of the Visit Tuscaloosa Half Marathon & 5K are excited to announce the opening of registration on Monday, October 23, 2023. Runners are encouraged to seize the opportunity to secure an exclusive limited time offer of $50 for the Half Marathon and $20 for...

October 19, 2023

UTMB World Series announce new partnership with Nirvana, to provide travel & accommodation solutions for runners

/ENDURANCE SPORTSWIRE/ – UTMB® World Series and Nirvana Europe Limited have announced a new partnership across North America, Europe and Oceania to provide runners with accommodation, travel and logistical solutions that will help make their race experience as smooth as possible. The company will support runners across 24 UTMB World...

October 19, 2023

Embracing Elegance and Adventure with the new APEX 2 Dusty Pink from COROS

IRVINE, California / OCTOBER 19, 2023 /ENDURANCE SPORTSWIRE/ - COROS Wearables Inc., makers of GPS sports wearables and training software for multi-sport athletes, today announced the launch of APEX 2 Dusty Pink, a special edition colorway of its award-winning outdoor GPS watch, which pays tribute to the enchanting hues that...