News Topics
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May 27, 2020
Spartan and World OCR Seek 1 Million Participants for World’s Largest Virtual Race
BOSTON, Mass. (May 26, 2020) – On the heels of its 10-year anniversary, Spartan, the world’s leading endurance and extreme wellness brand, looks to host its biggest event yet. “Project Unbreakable: The World’s Largest Virtual Race, powered by Rakuten” will unfold May 30-31 in people’s homes, backyards and neighborhoods across...
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May 26, 2020
ESPN Teams with Peloton for First Ever Pro-Athlete All-Star Ride
ESPN will air Peloton’s first ever All-Star Ride on Saturday, May 30, featuring 16 pro-athlete participants (eight male and eight female) from across the sports landscape, all of whom are current Peloton members. Read more on ESPN.
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May 26, 2020
SFIA survey underscores industry’s struggles
Over 70 percent of sports and fitness manufacturers and businesses reported a sales drop of over 25 percent for the month of April as most of the country’s stores were closed to prevent the spread of the coronavirus, according to a survey of industry participants by the SFIA. But the...
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May 26, 2020
Over 18,000 From Across the Globe Register to Take Part In 6K, 10K or Remix Challenge for Rock ‘N’ Roll VR5
TAMPA, Fla. (May 26, 2020) – The global community of walkers and runners came together for the fifth edition in the Rock ‘n’ Roll® Virtual Running™ (VR™) Series, Rock ‘n’ Roll VR5, with over 18,000 people from 95 nations and 47 states registered to step up to the virtual start...
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May 26, 2020
Run the Perfect Mile in Support of Frontline Workers
BOSTON (May 26, 2020) – Today, a cohort of outdoor industry brands announced the Perfect Mile, a global virtual run to raise money for those helping to fight COVID-19. Inspired by the legacy of Sir Roger Bannister, the doctor-medic who ran his perfect sub-four minute mile after a day’s work in...
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May 26, 2020
ATRA helps get the Vote out for G.O.A.T.
Colorado Springs, CO - The American Trail Running Association (ATRA) is supporting the effort of the World Mountain Running Association (WMRA), to recognize the amazing achievements of mountain runners worldwide. To this end, the WMRA has taken a look back at some of the “greatest of all time” athletes in mountain running...
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May 26, 2020
PeopleForBikes Launches Groundbreaking Business Intelligence Hub for Fast Data Insights for Bike Industry
BOULDER, COLO. (May 26, 2020) — PeopleForBikes is launching the first-of-its-kind PeopleForBikes Business Intelligence Hub, a dashboard for daily and weekly data insights for the bicycle industry covering ridership, retail sales and consumer attitudes. These metrics will give an overall sense of the state of bike riding and the bike...
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May 26, 2020
Salomon Hosts WMN Virtual Half Marathon
OGDEN, Utah (May 26, 2020) – Today, Salomon announces the WMN Virtual Half, in partnership with Strava, which will take place during the May 29th weekend. This virtual event replaces the inaugural Salomon WMN Trail ½ Marathon, which was cancelled like many spring races. In light of the cancellation, Salomon pivoted to put together the WMN Virtual Half to give...
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May 26, 2020
BibRave Brings the Party for Knockaround and Allstate Hot Chocolate Virtual Race Series
Portland, OR - BibRave, the running industry leader in grassroots digital marketing, recently created, managed, and executed a virtual pulse moment for Knockaround around their sponsorship of the Allstate Hot Chocolate 15K/5K. With virtual racing soaring in popularity, Knockaround leaned on BibRave for their digital expertise and creativity to differentiate...
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May 26, 2020
MOXiLIFE® Nutrition Debuts an ‘Online Biomarker Testing’ partnership with PersonaLabs
Scottsdale AZ May 26th, 2020 – MOXiLIFE® Nutrition; a female founded Endurance Sports Nutrition Company starting June 1st in partnership with PersonaLabs, will provide personalized online blood testing for endurance athletes. The data derived from personalized testing can target nutrient deficiencies prior to symptoms an endurance athlete might experience due...
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