News Topics
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February 3, 2021
Zone3 USA Partners with One With The Ocean
BOULDER, Colorado, February 3rd, 2021– Zone3 USA has partnered with One with the Ocean, the largest global open water swim community serving over 3500 swimmers around the world which focuses on open water swim education and keeping our oceans clean. “We are proud to partner with One with the Ocean,”...
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February 3, 2021
Professional Triathletes Organisation partners with Elite Energy and Triathlon Australia to Support The Australian National Triathlon Championships at The Husky Triathlon Festival
LONDON, ENGLAND: The Professional Triathletes Organisation today announced a partnership with Triathlon Australia, the governing body of the sport in Australia, and renowned Australian event operator Elite Energy that will see an expanded footprint of the Husky Triathlon Festival and the Australian National Triathlon Championships on Feb 26-28th 2021. The...
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February 3, 2021
2021 Ukrop’s Monument Avenue 10k Announces New Event Dates: June 3-6
RICHMOND, VA – In accordance with ongoing public health and safety guidelines associated with the COVID-19 pandemic, the Ukrop’s Monument Avenue 10k presented by Kroger won’t be held as a traditional single-day event on Saturday, March 27, and instead will take place June 3-6, 2021. The rescheduled event will be...
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February 3, 2021
Pocket Outdoor Media Launches New Mountain Biking Property
Boulder, Colorado — Pocket Outdoor Media (POM), the world's leading creator of active lifestyle content, today announced the launch of Beta, a new magazine, website (Betamtb.com), and membership (Beta Pass) dedicated to the world of mountain biking. With this launch, POM adds an important category to its family of brands...
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February 2, 2021
PeopleForBikes and Outride Announce Partnership to Support Youth Bicycling
BOULDER, COLO — PeopleForBikes is proud to announce a partnership with Outride, a non-profit organization dedicated to improving the lives of youth and cultivating inclusive communities through bicycling. Outride is a leader in youth cycling education, community grant giving and research investigating the influence of bicycling on the brain. “Exercise...
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February 2, 2021
New Balance’s CEO talks about digital transformation
Overall, half of New Balance’s volume in 2020 was sold through digital commerce, which includes New Balance’s own sites, pure-play internet retailers/marketplaces, and its wholesale retail partners’ websites. SGBMedia
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February 2, 2021
Zwift bans two more virtual racers for ‘data manipulation’
The online training and racing platform has handed out more sanctions to riders it believes edited their power files. Cycling Weekly
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February 2, 2021
Premium Hydration Beverage Electrolit Provides Big Game Hangover Ease
CERRITOS, Calif. (Feb. 2, 2021) – Electrolit– the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – is easing queasy stomachs and mild dehydration this February’s big game. Following a night of celebrations of victory or defeat, hangovers are inevitably felt by those who embark on a night...
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February 2, 2021
Taiwanese “Come! Bike Day” Goes Virtual with ROUVY – Event Routes and The Challenge Published For Riders To Win Big
Taipei, Taiwan / February 2nd, 2021 - “Come! Bike Day” annual event has united with ROUVY to release 4 routes for immersive, augmented virtual cycling experience. To celebrate the occasion, the 1-month Challenge is announced for the cyclists worldwide to try out the Taiwanese heartland courses with the opportunity to...
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February 2, 2021
Innerforce partners with AFSP to increase awareness on athletes’ mental health.
Innerforce, the leading brand of custom apparel, and the American Foundation for Suicide Prevention (AFSP) today announced a partnership to work side-by-side on increasing awareness in the sports industry about the importance of athletes’ mental health. They’ll be running a year-long fundraising effort to support the work of the foundation....
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