News Topics
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June 8, 2021
Top swimmers unionise in bid for improved athlete rights
Several of the world’s top swimmers have formally established a new independent representative body in a bid to improve athlete rights in the sport and give competitors a greater say in governance matters. SportsPro
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June 8, 2021
CRAFT Sportswear Expands Endurance Sports Footprint, Partnering with Spartan Trail and Tough Mudder
BOSTON, Mass. (June 8, 2021) – Swedish-based CRAFT Sportswear has expanded its relationship with endurance sports leader Spartan by adding its designation of official “performance apparel and footwear” partner of the brand’s Obstacle Course Racing (OCR) entity to Spartan Trail and Tough Mudder. The multi-year deals also name CRAFT as...
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June 8, 2021
Sporting Goods Giants Continue Seeing Record Numbers
Academy Sports reported its Q1 earnings Tuesday, highlighting a recent string of record-breaking quarters in the sporting goods industry. The company saw its highest-ever gross margin, increasing 89.2% to $563.7 million. Net sales jumped 39.1% year-over-year to $1.58 billion. But Academy Sports isn’t the only sporting goods store trending upward. Front Office...
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June 8, 2021
2021 Urban World Championships Closes with BMX Flatland
MONTPELLIER, FRANCE – The USA Cycling BMX Flatland team competed today in Montpellier, France at the 2021 UCI Urban World Championships. Terry Adams (Hammond, La.), Matt Wilhelm (Naperville, Ill.), and David (Bo) Wade (Redondo, Calif.) made the trek over to Europe to compete in the championship. The contest started with 20 men from all over...
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June 8, 2021
Electrolit Launches Fresh, Modern Summer Campaign For 2021
CERRITOS, Calif. (June 8, 2021) – Electrolit– the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – is launching a fresh, modern campaign for Summer 2021 with a revamped digital and ad strategy. Focusing on Electrolit’s benefits for hydration, hangover, heat exhaustion and illness, the refreshed brand direction...
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June 8, 2021
USA Cycling and FloSports Sign Multiyear Broadcast Rights Partnership to Bring Elite Cycling Competition to North American Audiences
AUSTIN, Texas (June, 2021) – USA Cycling, the national governing body for the sport of cycling in the United States, and FloSports, a leader in sports streaming and original content, have signed a three-year partnership to bring elite cycling competition to fans in North America starting in June 2021. Each year, the...
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June 8, 2021
USA Cycling Announces Skratch Labs as an Official Sponsor
COLORADO SPRINGS, Colo. – USA Cycling is proud to announce their new partnership with Skratch Labs, an innovator in sports nutrition. Based in Boulder, Colorado, Skratch Labs was founded by two cycling pros, Dr. Allen Lim and Ian MacGregor, who spent years on the Pro Cycling Tour watching teammates eat...
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June 8, 2021
Mechanix Wear and 100%® Partner For Exclusive Glove Collection
SAN DIEGO, Calif. – June 8, 2021– 100%®, has teamed up with Mechanix Wear, to release an exclusive collection, consisting of two popular work gloves, The Original® and FastFit®. Mechanix Wear, the leader in hand protection, and 100%, a premium sports protection brand, joined forces to collaborate on the most...
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June 8, 2021
Sipping a Pink Beverage Preride May Boost Your Endurance and Power
Drinking a beverage with a pink color before a ride may boost your endurance and power as opposed to reaching for regular, clear water, new research shows. Yahoo! Life Psychologically, it’s common to associate the color pink with sweetness, and we tend to reach for sweet tastes before exercise in anticipation of using...
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June 8, 2021
Hashimoto insists Tokyo 2020 will go ahead as 10,000 volunteers quit over COVID-19
It has been reported that 10,000 of the 80,000 volunteers for the Games have quit, largely because of coronavirus fears. However, Tokyo 2020 President Seiko Hashimoto insists this year’s Olympic and Paralympic Games will take place as planned - unless the majority of teams are unable to travel to Japan...
