Spartan Race Announces Strategic Partnership with Body Glide as the Official Anti-Chafing Balm of Spartan, Tough Mudder, and DEKA for 2025

July 29, 2025

Boston, MA (July 29, 2025) /ENDURANCE SPORTSWIRE/ — Spartan Race, the global leader in obstacle course racing (OCR), is proud to announce an exciting new partnership with Body Glide, a market leader in anti-chafing and anti-blister solutions. Effective through the 2025 season, Body Glide will serve as the Official Topical Anti-Chafing and Anti-Blister Balm for all Spartan Race, Tough Mudder, and DEKA events across the United States and Canada.

As part of this collaboration, Body Glide will provide its high-performance balms at all Spartan, Tough Mudder, and DEKA weekend events, ensuring participants stay protected from chafing and blisters while tackling the world’s most challenging obstacle courses.

“We are thrilled to partner with Body Glide, a brand that aligns perfectly with our athletes’ needs,” said Brian Cox, Director of Global Partnerships at Spartan Race. “Our participants are pushing their bodies to the limit, and with Body Glide, they can focus more on obstacles and less on chafing and skin irritation. We look forward to elevating the athlete experience together.”

Elements of the Partnership:

• Official Designation: Body Glide is the exclusive provider of topical anti-chafing and anti-blister balms for Spartan Race, Tough Mudder, and DEKA events in the U.S. and Canada.
• Co-Branded Products: Co-branded Spartan, Tough Mudder, and DEKA + Body Glide products will be available at merchandise tents and through Spartan’s e-commerce platforms.
• On-Site Presence: Body Glide will have a dedicated branded booth at select events, offering product samples and athlete engagement opportunities.
• Integrated Digital Promotion: The partnership will also extend to digital platforms, featuring Body Glide in training content, email campaigns, and website integration across Spartan and Tough Mudder properties.

“We are excited to partner with Spartan Race,” said Bill Sternoff, Body Glide
CEO. “Blisters, chafing, and raw skin are common and avoidable. The cause is friction and repetitive motion, between skin and clothing, footwear, gear, and where skin rubs skin, between thighs, for example. More people who push their bodies harder and longer depend on Body Glide because our time-tested products help arrest friction that impacts personal performance and fun.”

This partnership further enhances Spartan’s commitment to providing the best possible experience for its global community of athletes and fitness enthusiasts, ensuring that every participant can perform at their peak during events.

For more information about the partnership, co-branded products, or upcoming events, visit www.spartan.com, www.toughmudder.com and www.bodyglide.com.

About Spartan  
Spartan is a global experiential sport and wellness brand with a 10 million+ strong community. We create transformational experiences, products, and content to help people, companies, and teams tear down boundaries and expand what they believe possible. Spartan combines large-scale global events with a dynamic digital content and community platform. With 250 events across more than 40 countries on six continents, Spartan is the world’s leading extreme wellness and endurance brand. Visit spartan.com for more information and registration.

About Body Glide
Body Glide combines first aid and prevention in plant-based balms millions rely on in countries around the world. We created the anti-chafe, anti-blister category of topical skin protection,
starting 30 years ago in running, outdoor, endurance sports, and we are a US military supplier.
Our formulas are known for being plant-based, no allergens and no mess. Millions of people who are active and passionate about personal performance make Body Glide part of their daily comfort and confidence routine. Visit bodyglide.com for more information.

Spartan Race Contact
Brian Cox
brian.cox@spartan.com

Body Glide Contact
Bill Sternoff
bill@bodyglide.com