Spartan Race and Tough Mudder Announce Visionary Partnership with Zenni Optical

June 3, 2025

Boston, MA /ENDURANCE SPORTSWIRE/ – Spartan Race, the global leader in obstacle course racing (OCR), is proud to announce a dynamic new partnership with Zenni Optical, the pioneering online eyewear retailer. This collaboration establishes Zenni as the Official and Exclusive Eyewear Partner for all Spartan Race and Tough Mudder events across the United States for the 2025-2027 seasons, introducing a new era of visual excellence for participants.

This strategic collaboration will introduce an exclusive line of co-branded eyewear, meticulously engineered to meet the demands of an active lifestyle. Participants will have the opportunity to purchase this high-performance eyewear on-site at events, providing immediate access to vision protection designed for the challenges of Spartan and Tough Mudder courses. Furthermore, the exclusive collection will also be available through Zenni’s e-commerce platform with a full range eyewear to meet any of life’s needs.

Brian Cox, Director of Global Partnerships at Spartan Race and Tough Mudder, expressed his enthusiasm for the collaboration. “We are thrilled to partner with Zenni to enhance the experience for our dedicated participants,” said Cox. “Zenni’s commitment to quality, innovation, and accessibility aligns perfectly with our mission to empower individuals to push their boundaries. We are confident that this exclusive eyewear collection will provide both performance benefits, and a unique way for our community to connect with the Spartan and Tough Mudder brands.”

This partnership between Spartan Race, Tough Mudder, and Zenni represents a significant step in elevating the participant experience within the endurance sports community. By combining the demanding environments of Spartan and Tough Mudder events with Zenni’s expertise in accessible and high-quality eyewear, this collaboration is poised to deliver tangible benefits to athletes.

“We believe that clear vision fuels performance, and we’re thrilled to partner with Spartan Race and Tough Mudder to help athletes of all levels conquer their toughest challenges,” said Robb Chiarini, Head of Partnerships, Licensing, & Events at Zenni Optical. “Whether navigating obstacles or reaching personal milestones, this collaboration reflects our shared commitment to supporting athleticism, endurance, and the drive to perform at the highest level.”

Spartan Race and Tough Mudder remain committed to providing world-class endurance challenges and fostering a strong sense of community. This partnership with Zenni underscores that commitment by offering participants specialized gear that supports their pursuit of personal excellence.

For more information about the partnership, co-branded products, or upcoming events, visit www.spartan.com, www.toughmudder.com, https://zennipartners.pxf.io/Spartan, and https://zennipartners.pxf.io/Mudder.

About Spartan

Spartan is a global experiential sport and wellness brand with a 10 million+ strong community. We create transformational experiences, products, and content to help people, companies, and teams tear down boundaries and expand what they believe possible. Spartan combines large-scale global events with a dynamic digital content and community platform. With 250 events across more than 40 countries on six continents, Spartan is the world’s leading extreme wellness and endurance brand. Visit spartan.com for more information and registration.

About Zenni Optical
Zenni pioneered the online eyewear industry in 2003 with a mission to make eyewear affordable and accessible to everyone. Based in the San Francisco Bay Area, Zenni offers adults and children the freedom to express their personality through a large collection of high-quality prescription, non-prescription and protective glasses and sunglasses curated with a sense of fashion and dynamic style. With complete prescription pairs starting at under $10, the company has brought massive price disruption to the traditional retail model. With over 51 million frames sold worldwide, Zenni is proud to be the Official Eyewear of WWE, San Francisco 49ers, Boston Celtics, Monster Jam, Major League Fishing, Ghost Gaming and more. Zenni has worked with designers and tastemakers on curations and collections, including Chase Stokes, Jrue Holiday, Sam Cassell and George and Claire Kittle. For more information, please visit zenni.com/press.

Spartan Race Contact

Brian Cox

brian.cox@spartan.com

Zenni Optical Contact

Toni Vindel

toni.vindel@zennioptical.com