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Spartan Announces Partnership Roster for 2021 World Championship in Abu Dhabi

December 2, 2021

New and Returning Sponsors Support Spartan’s Marquee Event in the Liwa Desert

BOSTON, MA (December 2, 2021) /ENDURANCE SPORTSWIRE/ – Spartan, the world’s largest obstacle race and endurance brand, today announced its partnership roster for the 2021 World Championship in Liwa Desert, Abu Dhabi.

For the first time, Spartan is holding its marquee event outside the United States, expanding the possibilities for both new and returning partners. Championship weekend, on tap December 3–5, features the globe’s best endurance athletes competing in the Elite Spartan World Championship, the Spartan Team World Championship, and other races on one of the most unique, challenging and majestic courses in the world.

“As we gear up for the World Championship, it’s exciting to be able to announce all of our global and local partners who have made this weekend possible,” said Emily leRoux, Director of Global Partnerships at Spartan. “Our sponsors share the same core values of grit, transformation and healthy living. They’re integral to our athletes’ pursuit of the Spartan lifestyle. As we push the limits beyond our home base in the United States, we continue to seek connections to brands that understand our community — the millions of unbreakable Spartans around the globe. And these partners do exactly that.”

With athletes participating in over 250 events, in 40 countries, and on six continents, it is imperative that they are outfitted in the best gear possible. CRAFT Sportswear is the official performance footwear and apparel for Spartan Global and has been a sponsor of the brand for more than three years. This Sweden-based company creates a wide range of performance-based apparel for multiple endurance sports. At the upcoming World Championship, Spartan athletes will be outfitted in CRAFT Sportswear from the company’s most recent line, and everyone who finishes the event will receive a Spartan X CRAFT shirt.

Partners in the fitness space also include Myzone, Fitness First Middle East and UAE JJ. Myzone delivers wearable technology that accurately tracks heart rate and calorie-burning efforts for athletes and is the official heart-rate system of the 2021 Spartan World Championship and Spartan EMEA. Unlike other fitness trackers, Myzone rewards effort, so it is constantly motivating and encouraging its users to work harder, no matter what level of athlete they are. UAE JJ and Fitness First Middle East are the official gym partners of the Spartan World Championship. Fitness First Middle East is one of the region’s leading health and fitness companies with 57 clubs across 49 locations in UAE, Saudi Arabia, Kuwait, Bahrain and Qatar. They offer world-class amenities and are a leading innovator and adopter of Myzone technology. The unique partnership between Fitness First, Myzone and Spartan creates the ultimate experience for athletes, and will be visible throughout the World Championship events this week.

The 2021 Spartan World Championship is in Abu Dhabi, so it is only fitting that the official automotive partner is Al Masaood Automobiles, the general distributor for the Nissan brand in the region. Athletes and fans will be transported by a fleet of SUVs from Al Masaood. While visiting in Abu Dhabi, and with the support of The Department of Culture and Tourism, all participants will have the opportunity to experience the area’s heritage, language and landscape while they also contribute to tourism within the region.

Hydration is a key factor in living a healthy lifestyle and will keep Spartan athletes ready to perform at their best. Both HFactor and Al Ain Water will provide water for Spartans at the World Championship; while Al Ain Water is one of the leading bottled water brands in the UAE, HFactor is an award-winning company that naturally infuses their water with hydrogen gas, allowing for quick circulation throughout the body. With all the extra antioxidants and anti-inflammatory properties of this water, the benefits are almost endless, including a positive impact on health, fitness and lifestyle as a whole.

Athletes are traveling from around the world for the Spartan World Championship, so it’s important to make sure that they are provided with the best care while competing. Tadweer, RPM and SEHA have all partnered with Spartan to ensure our competitors are taken care of during their stay. Between medical needs and a warm bed to sleep in, these sponsors have them covered.

For more information on the 2021 Spartan World Championship, visit spartan.com.

About Spartan

Spartan is a global experiential sport and wellness brand with a 10 million+ strong community. We create transformational experiences, products, and content to help people, companies and teams tear down boundaries and expand what they believe to be possible. Spartan combines large scale global events with a vibrant digital content and community platform. With more than 250 events across more than 40 countries on six continents, Spartan is the world’s leading extreme wellness and endurance brand. Visit spartan.com for more information and registration.

Media Contact
Chris Colton, 845-642-0762, ccolton@martingroupmarketing.com