Spartan Announces Official Partnership With Guy Laroche’s Drakkar Bleu Across Europe

May 8, 2025

Bold new men’s fragrance to fuel Spartan’s 2025 season with strength, confidence, and unstoppable energy

London, UK (May 8, 2025) /ENDURANCE SPORTSWIRE/ – Spartan, the world’s leading obstacle course race and endurance brand, is proud to announce an exclusive new partnership with Drakkar Bleu, the latest fragrance from esteemed French designer Guy Laroche, as the Official Men’s Fragrance Partner across Europe.

To mark the launch of Drakkar Bleu Eau de Parfum, a bold new scent crafted for men who lead with strength and resilience, Drakkar will activate across key Spartan events in the UK, France, Germany, Spain, and Italy in 2025.

The partnership kicks off this spring and will feature the Drakkar-branded Fire Jump, bringing an adrenaline spiking layer of intensity to Spartan races including London West, Cesenatico, Andorra, Berlin, and Morzine. Influencers, athletes, and racers will unite under the shared spirit of endurance, power, and fearless ambition.

Born from the legacy of the original Drakkar and reimagined for today’s modern warrior, Drakkar Bleu is an icy aromatic fougère that blends crisp bergamot, mint, and apple with bold woods and moss. It’s more than a scent—it’s a surge of energy that embodies the Spartan mindset.

“Drakkar Bleu captures the fearless essence of the modern man—resilient, confident, and powerful,” says the brand. “Partnering with Spartan allows us to bring that spirit to life in a bold and authentic way.”

Expect to see exclusive brand moments on course, immersive experiences in the festival village, and dynamic content across social media throughout the season.

For more information about the Spartan x Drakkar Bleu partnership, visit https://uk.spartan.com/en

-ENDS-

ABOUT SPARTAN

With more than 250 events across more than 40 countries on six continents, Spartan is the world’s largest obstacle course race (OCR) and endurance brand. Providing transformation through sport, Spartan attracts more than one million annual participants across all fitness levels, from beginners to elite.

For more information visit  https://www.spartan.com/

Contact:

media@spartan.com