Spartan Announces National Partnership With The U.S. Navy

September 16, 2025

Boston, MA (September 16, 2025) /ENDURANCE SPORTSWIRE/ – Spartan, the world’s leading endurance and obstacle course racing brand, today announced a landmark partnership with the United States Navy. The collaboration designates the Navy as the Official Federal Government Services Partner of Spartan Race U.S. and Tough Mudder U.S., bringing the Navy’s core values of honor, courage, and commitment into the heart of Spartan and Tough Mudder’s most iconic events.

Through this partnership, the Navy and Spartan will showcase the parallels between the discipline, resilience, and teamwork demanded on the course and the values lived every day by those who serve at sea. Together, they will create unique experiences for athletes and fans, celebrating grit and determination in both sport and service.

At select races, participants will face Navy-branded obstacles including the legendary Rope Climb (Spartan) and the towering Mudderhorn (Tough Mudder). Finishers will cross co-branded arches and capture their triumph at Navy-integrated activations, symbolizing the shared pursuit of strength and perseverance. Further Navy activation spaces in festival areas will give racers and spectators the chance to engage with Sailors and celebrate the values they represent.

“The Spartan ethos is about discipline, courage, and serving something greater than yourself. Values that are perfectly aligned with the Navy,” said Spartan founder and CEO Joe De Sena. “Together, we’re honoring a mindset of resilience and perseverance, showing athletes and fans that these qualities extend beyond the course.”

“This partnership is about more than branding—it’s about showing Americans the character of their Navy,” said Rear Adm. James Waters, Commander, Navy Recruiting Command. “Spartan and Tough Mudder athletes embrace challenge, teamwork, and resilience—the very same traits we seek in every Sailor. Together, we’re inspiring the next generation to push beyond limits and discover the opportunities that service in the Navy provides.”

The partnership will also come to life digitally, with Navy storytelling integrated across Spartan and Tough Mudder websites and social channels. Athletes and fans will see content that connects the power of Spartan challenges with the enduring strength of the Navy community.

The Navy partnership will be visible at Spartan and Tough Mudder events across the U.S. from September through December 2025, including Dallas (TX), New Hampton (NY), Orlando (FL), Central California, Big Bear (CA), and Colorado Springs (CO).

-ENDS-

ABOUT SPARTAN

With more than 250 events across more than 40 countries on six continents, Spartan is the world’s largest obstacle course race (OCR) and endurance brand. Providing transformation through sport, Spartan attracts more than one million annual participants across all fitness levels, from beginners to elite.

For more information visit  https://www.spartan.com/

Contact:

media@spartan.com