SMITH Announces New Partnership with Santa Cruz RockShox Pro XC Team

February 16, 2023

Portland, Oregon (February 16, 2023) /ENDURANCE SPORTSWIRE/ – Smith is excited to announce this week its global partnership with the Santa Cruz RockShox Pro XC team as the official supplier of bike helmets and performance eyewear for the 2023-2024 seasons.

The UCI World Cup Santa Cruz RockShox Pro XC team is a tour de force, comprised of four notable Italian MTB riders; two-time 2022 World Cup winner and ranking second in the world Luca Braidot, four time winner of the Italian National Championship and 2019 World Cup winner Martina Berta, Sara Cortinovis holding a single Italian National Championship title and a growing future of incredible riding, and the newest addition to the team, 2021 Italian National Champion and two-time World Cup winner Nadir Colledani.

Complementing their kit, Smith has outfitted the team in the pinnacle Trace helmet for use in competition, offering complete Koroyd® coverage with MIPS® for lightweight, energy-absorbing, and ventilated impact protection. During training sessions, the team rides in the versatile and low-profile Network helmet. Both helmets are designed for ultimate integration with Smith performance eyewear for maximum comfort, ventilation and storage convenience. The team will be wearing several performance sunglass styles with interchangeable lenses this season, including the new Momentum and best-selling Bobcat frames. Both styles feature Smith’s notable ChromaPop™ lens technology that reveal natural color, enhanced visual clarity and greater definition of objects.

Off the bike, members of the Santa Cruz RockShox Pro XC team have their pick of Smith lifestyle sunglasses that suit their personal styles, including the new Lineup, XC, and Aveline frames.

“As cross-country mountain biking continues to grow in popularity, Smith is committed to supporting the community of enthusiasts and athletes through every moment of the sport. We are thrilled to partner with the Santa Cruz RockShox XC Pro team who share Smith’s values of leading with performance and style, on and off the bike. We look forward to a successful and exciting season for the team,” said Taryn Ryan, Global Head of Marketing at Smith.

Follow along with the races and happenings of the Santa Cruz RockShox Pro XC team on Instagram @santacruzrockshox.


Media Contact:

Kate Gaeir // kate.gaeir@smithoptics.com