Six Awesome Event Affiliate Marketing Strategies to Increase Ticket Sales

November 29, 2021

There are countless ways to promote your event, from creating an event website to posting on your social media channels to emailing everyone on your email list. While you may have a decent reach, your marketing efforts can only go so far. One way to extend your reach even further is with an event affiliate marketing program.

An affiliate program is an initiative/endeavor in which you recruit others to promote your event to people they know. In exchange for their successful efforts (ticket sales), you provide them with a reward. While it’s a relatively recent trend, affiliate marketing has grown significantly. Just 10 years ago, revenue from affiliate programs was $2.1 billion, according to Statista. In 2022, experts expect that revenue to balloon to approximately $8.2 billion.

Many people associate affiliates with product promotion. However, it can be just as effective for events. In fact, creating an event affiliate marketing program can go a long way in increasing race revenue. Here are 6 affiliate marketing tactics to consider. MORE