Seirus Innovation Launches HeiQ Tech in the Face of COVID-19

September 25, 2020

Launching Today, with 20 More Products Rolling Out Fall 2020

SAN DIEGO, CA (September 25, 2020) — Seirus Innovation, a family-owned company focused on keeping extremities comfortable with over 20 patents since 1984, announces the introduction of the Swiss technology HeiQ V-Block into over 20 products starting this Fall in multiple lines including the highly anticipated EVO Arc Masque ™, an update to the BIO Arc Masque ™ currently available.

Released as Viroblock worldwide featuring antimicrobial qualities, the Swiss technology is currently awaiting FDA-approval in the US, and is currently approved for release as V-Block.*

HeiQ V-Block features:

• Antimicrobial protection
• This innovative Swiss Technology protects textiles from microbes and germs
• Antimicrobial properties built-in to protect the product, which does not protect users or others against pathogens. Always clean this product thoroughly after each use.
• Wash & Reuse for life of product.

Other benefits and sustainable aspect:

• Safe for the skin / hypoallergenic
• Certified as cosmetic grade & bio-based renewable
• Non-toxic
• Advanced silver antimicrobial based on recycled silver
• Vesicle technology based on cosmetic grade liposome

In their commitment to supporting healthy lifestyles, Seirus is proud to offer one of the tools recommended by the CDC to help promote safe communities.

“As soon as the possibility of a pandemic became a reality, we hit the ground running to find the best type of performance protection available” explains Bob Murphy, VP Operations. “We are thrilled to be featuring HeiQ in so many products, in such a short period of time. We’re proud to say this was by far our quickest cycle of development and production to date.”

In addition to HeiQ being featured in various styles and weights of Serius’ best-selling adult and junior lines of  face protection, HeiQ will also be integral in Seirus’ most coveted gloves and glove liners.

Seirus’ product launches start September 18 with the release of the EVO Arc Masque, and will continue rolling out through the Fall, including the highly-anticipated products highlighted below, offering perfect layers of defense for social distancing.

NEW SEIRUS EVO HEIQ PRODUCT HIGHLIGHTS FOR FALL 2020

EVO Arc Masque ™

MSRP: $20.99

• Contoured Antimicrobial Mask with Flexible Central Arc
• HEIQ V-BLOCK Antimicrobial Technology – Effective in Minutes
• Arc & Contoured Shape Fit Naturally Creates Free-Breathing / Talking Pocket
• Thin, Breathable, Washable 2-Layer Fabric – Stretch Outer, Wicking Mesh Inner
• Comfortable ear loops for all-day use
• Available in XS-L; in Black, Leaf, Gray
• Wash & Reuse for life of product

EVO Arc Dynamax ™  Discrete Tube ™

MSRP: $39.99

• Contoured Antimicrobial Mask with Flexible Central Arc
• HEIQ V-BLOCK Antimicrobial Technology – Effective in Minutes
• Arc & Contoured Shape Fit Naturally Creates Free-Breathing, Talking Pocket
• Thin, Breathable, Washable 2-Layer Fabric – Stretch Outer, Wicking
• Mesh Inner
• Warm, plush, hollow-core Dynamax™ neck tube with incognito EVO Arc Masque™ for invisible protection
• Wicking, Wind-blocking, 4-way stretch
• Seals with goggles
• UPF 50+ rating

JR EVO Thick N Thin ™  Headliner ®

MSRP: $25.99

• HEIQ V-BLOCK Antimicrobial Technology – Effective in Minutes
• Ultra-thin, hollow-core Thermax® hood with technical fleece neck warmer
• Warm, Wicking, 4-way stretch
• Flat seam construction
• Fits with helmets 

EVO ST HeatWave ™  Carbon Glove Liner

MSRP: $29.99

• HEIQ V-BLOCK Antimicrobial Technology – Effective in Minutes
• SEIRUS’ exclusive Heatwave™ lining as a stand-alone glove liner
• The Original Kinetic & Reflective Heating system for Rapid Heat Return
• The Wicking Kinetic layer amplifies temperature up to 5-degrees
• The Reflective layer returns 20% of your own heat
• Fast heating, fast wicking
• Soundtouch™ technology activates any touchscreen
• Cut & sewn form-fitting construction
• Warms up any glove
• Wash & Reuse for life of product

*Neither HeiQ’s worldwide Anti-viral approvals nor this product have been cleared or approved by the FDA. Our masks are for non-medical use & are not a replacement for medical grade Personal Protective Equipment or recommendations to stop the spread of COVID19 like: social distancing, hand washing & avoid touching your face. Clean your mask regularly. Consult the CDC & health care professionals to keep yourself and others safe. For more information on HEIQ, EVO products and their intended uses, please visit WWW.SEIRUS.COM/EVO_INFO

ABOUT SEIRUS INNOVATION

BIPOC Lead Company Now 100% Solar Powered California HQ + Warehouse

The first thing to know about Seirus is that we’ve been innovating ways to keep extremities warm and comfortable, resulting in 20 patents 1978-2019 including one of the first to the market with rechargeable heated gloves. From skiing to celebrating, we use the most advanced fabrics and technologies in a unique R&D culture where everyone at our family business critiques, tests, and designs products that redefine all-weather comfort for your head, hands, and feet. And did we mention we’re a family business? So we take care of our employees, our partners, our suppliers, and our customers with the same care we give our products and processes, making sure they’re all durably made and awesomely comfy.

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MEDIA CONTACT
Alli Noland
TerraPR
allin@terrapublicrelations.com
307.733.8777