The “gym” is no longer just a place to break a sweat, pump iron or get your heart rate up on the treadmill.
Those things are still important, but modern gyms are steadily evolving into full-fledged wellness hubs and community-oriented third spaces. This phenomenon is as true of gyms at the lowest end of the pricing spectrum (think $30/month or lower) as it is for high-end clubs charging several hundred for a monthly membership.
In recent years, leading gym chains have invested in creating top-flight wellness and recovery experiences for their members, stocking up on modalities including saunas, cold plunges and recovery-tech equipment like massage guns and chairs, and hydrotherapy beds.
These machines are likely just the tip of the iceberg as operators invest in ever-more creative and premium offerings. ATN breaks down some of the trends likely to drive the future of wellness and recovery inside big-box gyms across America in the years ahead. Athletech