San Antonio Sports Selects Laurel to Deliver Next-Gen Timing and Race App for the Inaugural San Antonio Marathon

September 25, 2025

SAN ANTONIO, Texas (September 25, 2025) /ENDURANCE SPORTSWIRE/ — San Antonio Sports announced today a new partnership with Laurel Innovations, the next-generation race technology leader, to deliver an innovative and interactive race experience at the San Antonio Marathon, Half Marathon and 5K taking place Dec. 5–7, 2025, immediately following The Running Event. With more than 18,000 participants expected across all distances, the San Antonio Marathon aims to be a premier destination marathon in the United States. Registration for the event is now open.

As part of the partnership, Laurel will deploy checkpoints as frequently as every half mile or more to provide precise, real-time performance updates and accurate timing for runners and spectators throughout race day.

Laurel will also build and launch the new San Antonio Marathon mobile app, featuring:

• Motivational messages delivered from family and friends directly to runners during the race.
• A course tour showcasing the beauty of San Antonio and highlighting cultural and historic points of interest.
• Interactive maps of the course, expo and event venues for seamless navigation.
• Safety features for race directors, including a live command center dashboard to track the back of the pack, monitor non-moving athletes and enhance emergency response capabilities.

“Our goal is to make every runner feel supported from the starting line to the finish line,” said Jenny Carnes, CEO of San Antonio Sports. “With Laurel’s real-time tracking and motivational messaging, participants will enjoy a race experience unlike anything they’ve had before. The partnership ensures the San Antonio Marathon is as exciting and personal as it is challenging.”

“We are proud to partner with San Antonio Sports to bring the future of racing technology to one of America’s premier marathons,” said Phil Dumontet, CEO of Laurel Innovations, Inc. “From timing checkpoints every half mile to never-before-seen app features like live motivational messages and enhanced safety tools, this is more than a marathon—it’s a fully connected race experience.”

This collaboration reinforces San Antonio Sports’ commitment to hosting world-class sporting events and to making the San Antonio Marathon a model for innovation, community impact and unforgettable race-day experiences.

For more information about Laurel, visit www.LaurelT.com, and follow them on LinkedIn.

ABOUT SAN ANTONIO SPORTS
San Antonio Sports is a nonprofit organization dedicated to transforming the San Antonio community through the power of sport. By hosting major events and providing opportunities for youth and adults to engage in healthy physical activities, San Antonio Sports strives to build a stronger, more connected community. The San Antonio Marathon is part of this ongoing commitment to inspire and connect people through sport.

ABOUT LAUREL INNOVATIONS, INC.
Laurel Innovations is revolutionizing race timing with its patent-pending, next-generation technology engineered for unmatched accuracy and true real-time tracking at athletic events. Utilizing cutting-edge, actively disposable chip technology, Laurel delivers athlete location updates as frequently as every 0.10 miles through one of the most advanced checkpoint networks ever deployed—achieving an industry-leading accuracy that sets a new benchmark. At its core is Laurel Intelligence™, an AI-powered engine that converts raw timing data into dynamic recaps and insights, providing every participant with a personalized, shareable race experience in near real time. Built for scalability, engagement, and storytelling, Laurel redefines the athlete journey and spectator experience with the most advanced timing platform on the market.

MEDIA CONTACT

Phil Dumontet
CEO
phil@laurelT.com
303-960-2205