RunSignup Reports Record Q1 2026 Growth

April 10, 2026

Approaching 60% US Market Share and Accelerating AI Integration

MOORESTOWN, N.J. – April 10, 2026 /ENDURANCE SPORTSWIRE/ – RunSignup, the leading registration and technology provider for the endurance events in the United States, releases its Q1 2026 update, highlighting a period of significant market expansion and technological advancement. The company reports a 14% year-over-year increase in both the number of races and total registrations, pushing its US endurance market share towards 60%.

The first quarter of 2026 saw the endurance community continue its steady upward trajectory, with overall event participation up 5% and transaction dollars up 9% compared to the previous year. RunSignup outperformed its internal projections, achieving a 12% increase in total transaction volume against a planned 9% growth rate.

“Our performance this quarter is a testament to the trust our customers place in our platform,” said Bob Bickel, Founder and CEO of RunSignup. “As an employee-owned company, we are focused on long-term stability and continuous innovation. We are putting our profits to good use by investing heavily in AI and advanced web technology to ensure our customers have the most efficient tools in the industry.”

Market Growth and Customer Retention

RunSignup’s growth is driven by both new event creation and the migration of races from legacy platforms. Key metrics include:

• Registration Growth: Over 338,000 more registrations were processed in Q1 2026 than in Q1 2025.
• Low Churn: The company reports historically low churn rates, with only 3.2% of races not recurring and just 1.1% lost to competitors.
• TicketSignup Expansion: The introduction of a new pricing model for TicketSignup (40¢ per ticket) has seen strong early adoption among ticketed event organizers.

A New Era of AI-Driven Event Technology

RunSignup is aggressively integrating Artificial Intelligence (AI) to improve both internal productivity and the customer experience.

• AI Chatbots: More than 1,300 customer websites currently use the RunSignup AI Chatbot, significantly reducing customer service inquiries for event directors.
• Development Productivity: By leveraging advanced AI models like Anthropic’s Opus 4.6, the RunSignup development team expects to double its software output by the end of 2026.
• AI Infrastructure: The company is building a secure AI infrastructure within AWS, allowing event directors to use natural language prompts for complex tasks like managing coupons and generating custom reports.

RunSignup also announced that Website V2 will become the standard for all new events in the second quarter of 2026. The updated platform includes new features such as shared image galleries, video banners, and customizable website templates.

Fostering Industry Excellence

Beyond software development, RunSignup remains committed to supporting race directors, timers and the endurance community. In January, the company gathered more than 100 industry timers for its annual Timer Summit for in-depth product training and best practices. This commitment to education continues this June with the upcoming “RunSignup University” for Race Directors where race organizers can dive deep into ways to optimize RunSignup’s comprehensive platform. Furthermore, the company awarded $10,000 in donations to the winners of the 2026 RunSignup Community Grant program, supporting organizations that drive positive local impact.

About RunSignup

RunSignup, an employee-owned company, is the leading event solution delivering the art of technology to endurance events and nonprofits. More than 39,000 events use our free and open platform to register over 12 million annual participants, raise more than $3 billion and grow their events. Our expertly crafted, open and all-in-one solution powers event revenue generation and supporter engagement through flexible registration, free event websites, free email marketing, integrated fundraising, and a suite of RaceDay Real-Time products. RunSignup’s aggressive investment in AI technology ensures customers benefit from continuous innovation and industry-leading features at fair prices. No subscriptions, no plans, no monthly fees.

To find out why customers like the Richmond Marathon, American Cancer Society, and RaceDay Events use RunSignup, visit www.runsignup.com

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