RunSignup Releases Bi-Annual U.S. Race Registration Market Analysis
September 22, 2023
Moorestown, NJ – September 22, 2023 /ENDURANCE SPORTSWIRE/ – RunSignup, the leading registration and technology provider for endurance events in the United States, has published its latest market analysis of the U.S. race registration industry. Current trends indicate a resurgence in participant registrations for large events – a positive shift from 2022 where this segment experienced a significant downturn in participation. RunSignup continues to capture market share and currently holds approximately 40% of the U.S. race registration market. In addition, an update on market strategies of other key vendors in the registration market is provided.
“The race industry is in a healthy state and we are glad to see the larger event registration levels bounce back. We are also seeing less races drop out like we were experiencing after the pandemic. There are many positive factors and RunSignup is in an excellent position to serve the industry. I expect the more established vendors in the industry who invest in technology will continue to do well, but the smaller vendors or those that aren’t willing to invest in development will struggle. Event organizers and timers’ expectations of registration vendors have grown and this creates challenges for those not able to continually deliver innovation,” said Bob Bickel, Founder and CEO of RunSignup.
RunSignup’s data indicates the industry is experiencing a resurgence, with participant registrations for large events nearing 2019 levels. While 2022 saw a 12% decline in overall registrations compared to 2019, the current year is showing a promising 6% overall increase from 2022. Large races were hit hardest in 2022, while small races actually witnessed an increase in participation compared to 2019. In addition, the company’s no repeat race churn report reveals data is normalizing back to pre-pandemic levels of 6%.
RunSignup continues to gain incremental market share in a crowded marketplace and estimates it currently holds approximately 40% of the U.S. registration industry. This is attributed primarily to its robust platform of technology built to address simple to complex event registration and focuses on the unique technology needs of endurance events. The company provides promotion tools such as free custom websites and emails as well as a full suite of race day tools supporting the needs of industry timers, including scoring software, check-in app, results, and race photo solution. RunSignup also offers ticket technology for those adjacent events with ticketing needs.
Since 2015 RunSignup diligently conducts in-depth bi-annual market assessments to provide valuable insights to the endurance community. RunSignup’s market analysis incorporates data from a variety of sources. This current update also delves into the industry’s evolving competitive landscape and shares noteworthy observations on pricing strategies, customer retention, and international expansion.
For more details and to access the full Market Analysis report, click here.
RunSignup is the leading event solution delivering the art of technology to endurance events and nonprofits. More than 28,000 events use our free and open platform to register 8 million annual participants, raise more than $2 Billion and grow their events. Our expertly crafted, open and all-in-one solution powers event revenue generation and supporter engagement through flexible registration, free event websites, free email marketing, integrated fundraising, and a suite of RaceDay tools. No subscriptions, no plans, no monthly fees.
To find out why customers like the Richmond Marathon, American Cancer Society, Vacation Races, and RaceDay Events use RunSignup, visit www.runsignup.com.