Rouvy Acquires BKOOL Indoor Cycling Platform

July 24, 2025

ROUVY, the indoor cycling app that brings the world’s most iconic routes to life and empowers users to ride, train, and explore anywhere from home, has announced that it has completed the acquisition of BKOOL for an undisclosed sum.

BKOOL will continue as a standalone brand within The ROUVY Group. The focus will initially be on ensuring the stability and reliability of the platform. From there, just as with the FulGaz acquisition, ROUVY will enter a learning phase, listening to the needs of the existing BKOOL community before looking to shape a longer-term roadmap. DC Rainmaker