ROKA Renews Partnership with Olympic Gold Medalist Gwen Jorgensen

August 10, 2023

Jorgensen returns to Triathlon with her eyes set on the 2024 Paris Olympics

Austin, Texas (Aug. 10, 2023) /ENDURANCE SPORTSWIRE/ – ROKA, a leading performance design brand that creates and manufactures eyewear and technical apparel for lifestyle and competitive endurance athletes, announced today the re-signing of Olympic gold medalist and two-time World Champion, Gwen Jorgensen. Jorgensen returns to triathlon after taking several years off to start a family and pursue a lifelong goal of running professionally. In this Olympic cycle, Jorgensen is laser focused on bringing home gold for the USA in the Mixed Team Relay, an exciting event that recently debuted at the last summer Olympics in Tokyo.

“I partnered with ROKA for several years while I pursued the 2016 Olympic gold medal in triathlon,” said, Jorgenson. “We remained friends while I shifted my focus to competitive running and my husband and I added two boys, Stanley and George, to our family. I am grateful and excited to once again team with ROKA as I set my sights on the 2024 Paris Olympics.”

Jorgensen is one of the most decorated triathletes of all time. Since 2010, Jorgensen has won 25 gold medals and earned 37 podium finishes in International Triathlon Union (ITU) competitions. She also holds multiple ITU triathlon records including a world title win after an undefeated World Triathlon Series (WTS) season and a 12-race WTS winning streak. Other highlights in her career include being the 2015 WTS World Champion, the 2016 Mixed Team Relay World Champion, and the 2016 Olympic Gold Medalist. Jorgensen announced her transition to running following her gold medal win at the Rio de Janeiro Olympics.

Following her return to triathlon, Jorgensen has quickly earned her way back into the ITU World Triathlon Championship series which allows athletes to qualify for the 2024 Summer Olympics in Paris, France. A fierce competitor on the racecourse, Jorgensen credits her young sons with giving her perspective on navigating the highs and lows that come with rebuilding herself physically and mentally to once again perform on the world stage. A role model for all athletes, Jorgensen hopes to teach her own children to follow their passion by continuing to follow her own.

“ROKA is incredibly excited to help support Gwen’s return to triathlon,” said Rob Canales, CEO and Co-Founder of ROKA. “When Gwen stepped away, she was unequivocally one of the most dominant Olympic-distance triathletes in history. Most athletes would have been satisfied with that, so I give Gwen a tremendous amount of credit for thinking bigger, setting new goals, and having the courage to pursue a team title for our country in the next Olympics even if it puts her legacy in jeopardy. The road back to triathlon has already been bumpy for Gwen, but what distinguishes her from the rest of the pack is her ability to methodically focus on the process before the result. We’re proud to pick up our partnership with Gwen where we left off, and will be by her side every step of the way.”


About ROKA

ROKA is on a mission to unlock human potential. Founded in 2013 in Austin, Texas, ROKA’s award-winning performance eyewear, wetsuits, and other performance gear have led athletes to dozens of world titles, including three Olympic gold medals, more than 30 World Championship titles, multiple Tour de France stage and overall team wins, and hundreds of other podium finishes. ROKA works with the world’s leading scientists, athletes and organizations to push the boundaries of performance design, bringing those innovations to all who move. ROKA products are available worldwide at roka.com and through select retailers. Follow ROKA on Instagram and Facebook.


Contact Information: 

Max Krapff

Backbone Media

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