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ROAD iD’s Pink With a Purpose Campaign raises more than $40,000 in the fight against breast cancer.

December 7, 2020

Donation will fund breakthrough cancer research and life-saving services.

In honor of national breast cancer awareness month, ROAD iD donated $10.00 from every limited-edition pink iD purchased during the month of October to the American Cancer Society, totaling $40,410 to support the Society’s breast cancer programs, research and initiatives.

“Support from corporations like ROAD iD enables the American Cancer Society to be there for people in every community affected by cancer, whether they’re currently dealing with a diagnosis, may face one in the future, or will avoid it altogether because of education and risk reduction, ” said Wayne White, EVP at the American Cancer Society.  “We are grateful for ROAD iD’s passion and generosity in moving forward the fight against cancer.”

This donation will help the American Cancer Society fund breakthrough cancer research and life-saving services like free rides to chemo, free places to stay near treatment, and a live 24/7 cancer information helpline. The American Cancer Society is honored that ROAD iD selected to support these critical programs and services.

“We’re incredibly humbled and honored to be able to donate $40,410 to the American Cancer Society.  At ROAD iD we firmly believe in Purpose over Profit and the ability to actively live this value is made possible by an incredible team and amazing customers”, says Edward Wimmer, CEO of ROAD iD.

About ROAD iD

ROAD iD makes wearable identification for people on the go. Their mission is to make wearing ID as common as a seatbelt, and since 1999, they’ve provided peace of mind to millions of active individuals, empowering them to do what they love and worry less with their info on-hand. Should the need arise, their ID products communicate who you are, who to contact, and the medical information necessary to ensure proper care is received. Countless stories and testimonials from customers over the years are a testament to the power of wearing ID, with many customers citing they might not be alive today had it not been for their ROAD iD. For more information, visit ROADiD.com.

About the American Cancer Society

The American Cancer Society is a global grassroots force of 1.5 million volunteers dedicated to saving lives, celebrating lives, and leading the fight for a world without cancer. From breakthrough research, to free lodging near treatment, a 24/7/365 live helpline, free rides to treatment, and convening powerful activists to create awareness and impact, the Society is attacking cancer from every angle. The Society does not endorse any product or service. For more information go to www.cancer.org