Rivalz and Motiv Sports Launch Nationwide Partnership at the Surf City Marathon

February 21, 2024

Nutrient dense stuffed snacks energize thousands of athletes at 12 of America's favorite running events

HUNTINGTON BEACH, CA /ENDURANCE SPORTSWIRE/ – February 15, 2024 – In a new partnership that’s set to energize finish lines across the U.S.,, Rivalz Snacks is teaming up with Motiv Sports to become the official snack for 12 of America’s favorite running events.

The one-year partnership debuted at February’s Surf City Marathon presented by 361°and spans iconic races including the Shamrock Run Portland presented by Toyota, the BMW Love Run Philadelphia Half Marathon, San Francisco’s famous Bay to Breakers and the scenic Charles M. Schulz-Sonoma County Airport Napa to Sonoma Wine Country Half Marathon, among others.

“Our protein-packed snacks are perfect for any athlete’s nutrition and recovery,” said Peter Barrick, CEO of Rivalz. “Joining forces with Motiv Sports offers an incredible opportunity to inspire and fuel runners with our satisfyingly delicious, nutrient-packed snacks. It’s more than a partnership; it’s a revolution in race day nutrition ands a movement towards elevating the endurance sports experience.”

Rivalz, with their innovative nutrient dense, vegetable-based snacks, offers athletes an optimal blend of amino acids essential for post-exercise recovery and muscle synthesis. In craveable comfort food flavors such as Late Night Pizza, Extra Chedda’ Mac, and Spicy Street Taco, Rivalz deliver 8 grams of protein per serving, catering to the demands of high-performance individuals.

Taking the finish line fueling to new heights, Rivalz and Motiv will provide participants with an unparalleled snacking experience. From interactive booths at expos to celebratory bites at the finish line, this collaboration ensures that the spirit of the race extends beyond the course.

“Our collaboration with Rivalz introduces a fresh, health-forward element to our events,” said Phyllis Blanchard, Director of Partnerships at Motiv. “Rivalz’s commitment to quality, flavor, and nutrition aligns perfectly with the aspirations of our participants, promising an even more fulfilling race day experience.

With its prestigious portfolio of endurance events, Motiv’s races are renowned for creating world-class experiences that resonate with both athletes and spectators alike. The journey begins with a pre-race Health & Fitness Expo, featuring the latest in fitness, nutrition, and technology, and culminates in a finish line festival where achievements are celebrated amidst a backdrop of music, food, and camaraderie.

This new partnership not only promises to invigorate participants with high-quality, protein-rich snacks but also marks a significant step forward in the quest for enhanced athletic performance and recovery.

For more information about Motiv’s events or to register for a race, please visit: www.MotivGroup.com.

About Rivalz Snacks

Rivalz is changing the snacking game with modern, healthier versions of those traditional snacks you hate to love. Featuring a crunchy, vegetable-based shell with a soft, flavorful filling, these snacks are packed with 8g protein, 4g fiber, 7 essential vitamins and minerals, and only 9g net carbs per serving. Available in three craveable comfort food flavors like Late Night Pizza, Extra Chedda’ Mac, and Spicy Street Taco, Rivalz snacks are not only delicious but are also vegan, gluten-free, non-GMO, plant-based, and free from artificial flavors or preservatives. For more information, visit www.rivalzsnacks.com.

About Motiv Sports

We are Motiv, we own and operate iconic – community driven – legacy events across North America. Our events are well established community traditions and offer best in class experiences including the Charles M. Schulz-Sonoma County Airport Napa to Sonoma Wine Country Half Marathon, Surf City Marathon presented by 361°, and the Long Beach Marathon to name a few. As a leader in the mass participatory endurance space, our unique platform is built on the premise that consumers seek out experiences and brands seek out opportunities to connect with consumers at their point of passion – 365 days a year! Learn more at MotivGroup.com.

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