RiteFuel Introduces Sports Hydration Drink Mix
September 1, 2020
Hydration by Duration
September 1, 2020– RiteFuel Endurance Works introduces their RiteFuel Sports Hydration Drink Mix designed to support athletes based on the duration of their exercise. Electrolytes, carbohydrates, vitamins, and caffeine are thoughtfully formulated for the length of the workout. Using a unique approach known as “Hydration by Duration,” the RiteFuel Advanced Hydration System includes three formulas recommended for 1-hour, 2-hour and 3+ hour workouts.
“I discovered the need for this approach during my own training,” says Rich Morrell, founder of RiteFuel Endurance Works. “With our line-up of super-premium formulas, athletes have the ability to dial-in their hydration and nutrition needs based on workout length.”
RiteFuel Sports Hydration Drink Mix is available in a thirst quenching lemon-lime flavor that is gluten-free, dairy-free, vegan, and kosher. The convenient powdered formulas are super-easy to use and environmentally friendly. RiteFuel encourages athletes to use reusable bottles. Each package of RiteFuel can help eliminate up to 27 disposable plastic bottles. RiteFuel Endurance Works is a proud member of 1% for the Planet.
Who is RiteFuel?
Based in Rockport, Massachusetts, RiteFuel Endurance Works, LLC is a family-owned sports hydration and nutrition company focused on supporting athletes on their endurance journey. RiteFuel was founded by marathon runner, Ironman triathlete and USATF Certified Coach, Rich Morrell. Working with specialists with more than 80 years of experience, RiteFuel introduces a whole new approach to sports hydration and nutrition.