REVEAL Media Conference Announces “Enjoy Outdoors, Now and Tomorrow” Panel Discussions Open to the Public

April 28, 2020

Experts from the Outdoor and Cycling Industries to Discuss Impact of Coronavirus, the Changing Landscape of Activities and Business, and What’s Ahead

SAN FRANCISCO – REVEAL is a global media conference with 40 brands presenting to 300 members of the media on April 29 and 30. Recent developments and global conversations have been the catalyst to create a panel discussion around relevant industry topics around the current and future landscape of the outdoor and cycling industries.

Separate panel discussions will be held on April 29th and 30th, each with an impressive group of industry leaders who will focus on how the industries are being impacted by coronavirus, the surge in solitary outdoor activities, and offer perspective on what’s ahead. https://reveal.echoscomm.com/panels-presented-by-sierra-nevada-and-sufferfest/

The Enjoy Outdoors, Now and Tomorrow panel series is part of REVEAL’s all-day programming. The two 1-hour discussions are open to the public and will be streamed live, courtesy of Sierra Nevada Brewing Co. and Sufferfest Beer Co.

April 29: The Great Outdoors – Presented by Sufferfest Beer Co., 12pm to 1pm PST

The outdoors has an extra special allure right now, but as outdoor experts how do we define “responsible recreation” and how are we pivoting our outdoor experiences accordingly? What are we doing to engage with our community to educate around this, focusing on emotional and mental health, as well as diversity in the outdoors? As we make moves towards a more “normal” existence, will we see a different future for the outdoor industry and outdoor spaces, and what can we take forward with us as learnings and opportunities for change? Key thought-leaders weigh in.

Moderator: Katie Hawkins – Outdoor Alliance


  • Gloria Liu – Features Editor, Outside Magazine
  • Latoya Shauntay Snell – Running Fat Chef, HOKA ONE ONE Global Ambassador
  • Teresa Baker – Founder, Outdoor CEO Diversity Pledge
  • Kristen Freaney – Director, Emerging Leaders Programs | Program Director, Skip Yowell Future Leadership Academy, Outdoor Industry Association

Watch the April 29th panel, starting at 12pm PST, here: https://reveal.echoscomm.com/panels-presented-by-sierra-nevada-and-sufferfest/

April 30th – On Two Wheels – Presented by Sierra Nevada Brewing Co., 12pm to 1pm, PST

Cycling has been deemed essential. With record sales despite a disrupted supply chain, is this a moment? Will the mini-boom last? What role will bike shops play in a post-pandemic industry that has shifted purchasing habits online? How will events and the infrastructure surrounding these shops play a part in our new reality once shelter in place is lifted? The panel will discuss these topics as well as safe riding practices and how we can continue to enjoy our sport in a socially responsible manner.

Moderator: Billy Sinkford, Senior Partner, ECHOS Communications


  • Greg Williams – Executive Director, Sierra Buttes Trail Stewardship
  • Mandi McKay – Sustainability Manager, Sierra Nevada
  • Paul Price – Founder, Paul Components
  • Jenn Kriske – Founder and CEO, Machines for Freedom
  • Erik Nohlin – Specialized Bicycle Components

Watch the April 30th panel, starting at 12pm PST, here: https://reveal.echoscomm.com/panels-presented-by-sierra-nevada-and-sufferfest/

About REVEAL: Sparked from the postponement of major industry trade shows, REVEAL offers continuity for brands and the media to virtually connect and discuss brand stories and new and upcoming products. Launched by ECHOS Communications, the April 2020 REVEAL is being produced with partner support from Exact Change and OutsidePR. Learn more at: https://reveal.echoscomm.com/

Media Contacts:

Matt Bennett

Jess Smith