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Returning to Racing: With 2021 in Sight, Next Running USA Webinar to Focus on Building Consumer Confidence through Refund and Registration Polices

December 9, 2020

Join the online session to hear from Michael Nishi and Jenna Olson of Chicago Event Management, and Jim Chaney of the Hall of Fame Marathon, hosted by Running USA on Dec. 17

As 2020 draws to a close, the running industry is preparing to enter uncharted territory in 2021. With the hope that vaccine access can lead to larger field sizes and more group events returning next year, event producers must rethink their strategies for attracting runners.

To help you prepare, Running USA is offering a don’t-miss webinar on Thursday, Dec. 17 at 11am PT/2pm ET.  The session will be centered on “Building Consumer Confidence through Refund and Registration Policies” and will feature Michael Nishi and Jenna Olson of Chicago Event Management (CEM), the producers of the Bank of America Chicago Marathon, and Jim Chaney, race director of the Hall of Fame Marathon in Canton, Ohio.

Both races are opening their registrations for 2021 with modified registration policies to help build consumer confidence. You will hear directly from Olson and Chaney about how they set up their policies and what factors you might consider in setting up your own.

“If you are wondering where to start as you reintroduce registration for your 2021 events, this webinar is the place to start,” said Christine Bowen, vice president of programming, partnerships and operations for Running USA. “There is much to be learned from these two events who are strategically moving forward with their new refund and registration policies.”

The webinar is open to all at a signup cost of just $15.

About the Events:

Hall of Fame Marathon: The Hall of Fame Marathon will take place April 30 to May 2, 2021 in Canton, Ohio. Established in 2013, the Pro Football Hall of Fame Marathon’s mission is to provide an event that is family friendly, benefits the community at large, focuses on a local charity, and reflects the mission and values of the Pro Football Hall of Fame.

Bank of America Chicago Marathon: The 2021 Chicago Marathon is scheduled for Sunday, Oct. 10, 2021. Running the Bank of America Chicago Marathon is the pinnacle of achievement for elite athletes and everyday runners alike. On race day, runners from all 50 states and more than 100 countries will set out to accomplish a personal dream by reaching the finish line in Grant Park.

About Running USA

Running USA is a tax-exempt, not-for-profit organization devoted to improving the status and experience of distance running and racing in the United States through collective marketing and promotions, information and communications within the industry and to the national media, services to events and industry members, and the development of American world class stars. It seeks the advancement of the sport and the provision of value to each of its members’ events and businesses. For more information, visit RunningUSA.org