Reebok Parent Authentic Brands Group Accelerates TikTok Shop Selling With New Partner

December 10, 2025

Authentic Brands Group is set to fast-track its marketplace growth across TikTok Shop via a new partnership with Pattern Group.

According to the global brand development and licensing platform, Pattern will manage and optimize e-commerce operations for Authentic’s portfolio of brands, to expand their reach, and performance across TikTok Shop and other major online marketplaces. FootwearNews