Rat Race Adventure Sports Plan Imminent Launch in US and Canadian Market

March 18, 2021

Following on from their two flagship US multi-sport events in New York and Miami, the biggest adventure sport company in the UK take on US-based GM and are set to unveil a further six incredible new multi-sport adventures later this week.

Rat Race, the UK’s most successful adventure sport company have announced plans to launch in the US and Canadian market, with their offering going live this Sunday (03/21). The launch will be lead by Jimmy McCaffrey, their newly appointed US General Manager.

Rat Race plan to launch into the US market with a dedicated website going live this weekend, and a Facebook live Q&A streaming on Sunday at 8am EST from the Rat Race International Facebook page.

Known for their quirky UK and European based adventures and once in a lifetime international bucket list challenges, Rat Race are bringing their own unique take on multi-sport endurance challenges to North America. The company already organize a number of sell-out events across the globe and now have big plans for the American and Canadian domestic market.

As well as expanding the current U.S. events on the company’s roster (City to Sea in Miami and Source to City in New York), Rat Race have plans to introduce at least six more multi day excursions and are looking for people to join them in pioneering the routes before the events go on sale to the public on their innovative Test Pilot programme. Both the new events and the Test Pilot programme will launch with their own dedicated website this coming Sunday.

Planned events include a 5-day 400-mile multi-sport epic in Alaska and Yukon Territory, a 3-day 150-mile desert dash across Arizona on foot and bikes, and a whopping 500-mile foray across California and Nevada, on a route that links the Golden Gate and the Golden Nugget casino, taking in both the high point and low point of the Lower 48. Three more events will also be announced early next week.

To be the first to hear about the US launch and the events Rat Race have planned, join the US mailing list here, the US Facebook group here, and register for the facebook live here.

For more information on Rat Race’s US and Canadian operations email Jimmy.mccaffrey@ratrace.com.


Rat Race operate phenomenal events around the world that belong firmly on your bucket list. From Inner London to Outer Mongolia and everywhere in between we’ve been creating adventure challenges for regular folk for nearly 20 years and we now operate on all seven continents of Planet Earth. Our concepts are always audacious and often quirky – reaching locations and operating formats that just are not seen elsewhere in the adventure market. From 100 miles across a frozen lake in Mongolia to a self sufficient coast to coast traverse of Central America and a multi-sport crossing of the world’s oldest desert  – we have an incredible sporting experience for every single person. Created by ex Red Bull event specialist Jim Mee in in 2004, Rat Race has helped nearly 1 000 000  ordinary, everyday folk discover the extraordinary things they are capable of; and we’re ready to take you on your next adventure.. So, where to?