rabbit and Artist Zach Litoff Launch Boston Marathon Week Collection Collaboration

March 19, 2026

Santa Barbara CA /ENDURANCE SPORTSWIRE/ – Performance running brand rabbit is excited to announce a collaboration with San Francisco based artist and runner Zach Litoff for the 2026 Boston Marathon.

The rabbit x Litoff collection pulls directly from Litoff’s own experience running the Boston Marathon in 2024, when he carried a camera through the race capturing friends, fleeting moments, and the energy of the sport he loves. The result is a mix of raw photography, hand-drawn runners, and layered textures that reflect the grit, connection, and individuality that make running culture special.

The collection also draws inspiration from punk’s ethos of authenticity and rebellion. Litoff sees today’s run clubs in a similar light: grassroots communities where anyone can show up, find belonging, and build something meaningful together.

“There’s a saying that run clubs are the new punk bands,” said Litoff. “Anyone can show up, anyone can belong. Punk created space for people who felt pushed out of the mainstream, and I see the same thing happening in running right now. This collection is about that rebellious kind of inclusion — the idea that all you have to do is show up.”

Beyond the apparel collection, Litoff is also helping the rabbit team design the Boston Marathon pop-up space, shaping the in-store environment and activations to reflect the spirit of the capsule. Through custom installations, visual storytelling, and interactive moments, the space will carry subtle nods to the collection’s themes of community, creativity, and running as counterculture.

The rabbit x Litoff Boston collection will debut during Boston Marathon week and will be available in limited quantities. A rabbit welcome reception on April 17 from 6–7:30 p.m. will celebrate the collection and offer an opportunity for runners and friends to connect.

More Boston pop-up details can be found on rabbit’s website.

About rabbit

Crafted in California, rabbit is a women-founded running apparel and footwear brand that supports runners and dreamers of all levels. Discover rabbit at runinrabbit.com and at independent specialty running retailers nationwide.

Media Contact:

media@runinrabbit.com

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