Purple Orange, PR Achieves Climate Neutral Certification
April 22, 2020
Purple Orange has successfully measured and offset its greenhouse gas emissions for 2019
Jackson, WY (April, 2020) – Purple Orange, a Jackson Hole based brand communications agency, has successfully achieved Climate Neutral Certified status by measuring its 2019 greenhouse gas emissions footprint, purchasing carbon credits to offset that footprint, and implementing plans to reduce emissions this year and beyond. Taking these direct actions against climate change qualifies Purple Orange PR to display the Climate Neutral Certified label in its branding and marketing for the next year before re-certifying.
“Climate Neutral has offered our agency the opportunity to fully recognize the impact of our carbon footprint and to join in solidarity against one of the most pressing issues of our time,” commented Purple Orange PR Founder and Principal, Chris Dickey. “We’re proud to display the Climate Neutral Certified label as a signal of our commitment to combat climate change and we’re excited to see the certification process gain momentum in 2020,” Dickey continues.
Every company displaying the Climate Neutral Certified label has taken the same steps to address climate pollution. The process involves first estimating all of the carbon emissions from making and delivering a company’s products or services. Purple Orange calculated its 2019 carbon footprint to be 250 metric tonnes of carbon dioxide equivalent. Companies must then follow a set of standards for buying verified carbon credits to offset their entire footprint. Carbon credits direct investment into reducing and capturing carbon dioxide, and can support a range of projects such as forest conservation, renewable energy, and direct destruction of climate-changing gases.
“Climate Neutral Certified companies show the world that immediate action on climate change is possible and essential,” says Austin Whitman, CEO of Climate Neutral. “We’ve certified our first group of certified companies this April and believe this is the beginning of a powerful movement among consumers and companies. Even at this difficult time, our newly certified brands are leading the way by recognizing that climate change must be solved. They understand the importance of immediate voluntary action, and are engaging their consumers around this important issue like never before.”
Purple Orange has joined 90+ other certified Climate Neutral brands. Learn more about Climate Neutral and browse all of the certified brands at climateneutral.org.
ABOUT PURPLE ORANGE
Purple Orange, a boutique brand communications agency uses creativity, modern mediums and a respected authentic voice to communicate brand messaging. Our professional influences range from publishing, large and small agency work, and former in-house marketing; we like to think we see the whole picture for our clients. Specializing in active lifestyle and natural living, our clients have spanned industry-leading performance apparel brands, food and beverage, consumer tech, and non-profit work. To learn more about Purple Orange, visit https://purpleorangepr.com.
ABOUT CLIMATE NEUTRAL
Climate Neutral is a non-profit organization creating the new trusted consumer standard for corporate climate action. The Climate Neutral Certified label empowers consumers to consciously support companies that measure their entire carbon footprint, offset it in its entirety, and implement strategies to reduce it moving forward. Climate Neutral’s standardized process makes it easier for companies to estimate their greenhouse gas footprint, identify credible carbon offsets, and prioritize measures to reduce their emissions. To learn more about Climate Neutral, visit climateneutral.org.