Puresport Launches New Watermelon Salt Ultra Electrolytes – Hydration, Upgraded for Summer

May 28, 2025

Just in time for summer, sports nutrition and supplement brand Puresport is introducing a refreshing new Watermelon Salt flavour to its popular Ultra Electrolyte range - expertly formulated to help runners and fitness enthusiasts stay ahead of dehydration, enhance performance, and recover stronger.

London, UK (May 28, 2025) /ENDURANCE SPORTSWIRE/ – Just in time for summer, sports nutrition and supplement brand Puresport is introducing a refreshing new Watermelon Salt flavour to its popular Ultra Electrolyte range – expertly formulated to help runners and fitness enthusiasts stay ahead of dehydration, enhance performance, and recover stronger.

First launched in May 2024, Ultra Electrolytes have quickly become Puresport’s top-selling product, built on the insight that most electrolyte drinks are overly sweet and packed with unnecessary ingredients, Puresport Ultra Electrolytes offer a cleaner, more palatable alternative. The products are the result of rigorous scientific testing and real-world performance insights, designed to pre-hydrate the body, replace lost salts, and support optimal muscle function. The flavours are clean and refreshing, with a well-balanced taste profile that’s easy to enjoy mid-session or post-workout.

Available in convenient sachets, the range offers a clean, easy-to-mix formula with no added sugar and an exact dose of performance-boosting electrolytes. The new Watermelon Salt flavour joins the line-up alongside bestsellers Citrus Salt and Raspberry Salt.

“Hydration isn’t just about water, especially in summer conditions. Sweat loss impacts everything from muscle contractions to decision-making,” explains Dr. Samuel Impey, performance nutritionist and Puresport scientific advisor. “Ultra Electrolytes deliver the essential balance of sodium, potassium, magnesium and calcium and are carefully formulated to support fluid retention and physical performance when your body needs it most.”

Beyond product, Puresport is a movement. Founded in 2018 by former professional athletes, the brand was built to challenge the norms of the supplement industry, ditching grind culture and shortcuts in favour of consistency, community, and long-term health. Through its nationwide Run Clubs, creative race-day activations, like their on-course ‘Roadside Recovery’ electrolyte pumps at marathons, and performance-first product line, Puresport supports athletes and everyday runners alike. Over 45,000 runners joined Puresport’s community events last year alone.

From clean creatine, functional mushrooms to nootropic blends, the product line reflects a commitment to long-term wellbeing, for everyday life and athletic performance alike.

“We built Puresport for people who want to show up, for their running, their training and their overall health and each other,” says Daniel Temm, CEO of Puresport. “This new flavour is just one more way we support that mission. High-quality, trusted products that support our community before, during and after running and training. In short, Puresport is with you, For the Long Run”

The new Watermelon Salt Ultra Electrolytes are available from Wednesday 28th May 2025 at www.puresport.co, priced at £33.00 for a pack of 30.

ENDS

Media contact:
Name: Kate Allan – Compete PR Ltd
Email: kate@competepr.com
Phone: +447754 072648

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Puresport – With You, For the Long Run

The Puresport journey began in 2018 when its founders, former professional athletes, set out to create a new standard in clean, effective, and safe sports supplements. From day one, Puresport wasn’t built to follow the rules of the industry – rather to challenge them.

Whether building strength, chasing clarity, or simply getting through your week, Puresport products are designed to help you feel stronger and move better – always clean, always science-backed, and never compromising on quality.

Community – Puresport goes far beyond their product range. Based in London, the brand has cultivated an ever-growing supportive community through its Puresport Running Clubs, now active in cities across the UK. It all began with a few friends and a few miles, and is now a national movement with over 45,000 runners participating last year. United by the iconic pink socks, the community brings people together around a shared commitment to showing up for themselves, and for each other.

Products – Every Puresport product is Informed Sport certified and formulated with purpose – designed to support you before, during and after running and training:

• Ultra Electrolytes – Clean, salty hydration with none of the overly sweet or sugary fillers.
• Creatine – Pure 5g sachets for strength and power, taken daily.
• Cognitive Function – Supplements like Lion’s Mane, Ultra Ashwagandha, and Vitamin D3 to support mental clarity and resilience.
• Sleep & Recovery – Including Ultra Magnesium and targeted blends to support rest and deep recovery.
• Muscle Relief – Fast-acting Freeze Roll-On to soothe sore, overworked muscles.
• Apparel – Combining technical performance with everyday comfort, designed to move with you.