PTO and Animoca Brands’ subsidiary SPORTPASS collaborate to transform fandom for endurance sports

April 10, 2024

10 April 2024 /ENDURANCE SPORTSWIRE/ – The Professional Triathletes Organisation (PTO) and SPORTPASS, a fan engagement and gaming platform and a subsidiary of Animoca Brands, today announced a partnership to transform the fan experience for triathlon and endurance sports that leverages Web3 and blockchain technology.

The arrangement seeks to redefine the way professionals, fans and amateur athletes engage with endurance sports, offering tokenized rankings, dynamic incentives, gamification, content and rewards across digital and ‘in real life’ starting at the newly announced T100 Triathlon World Tour, which began in Miami on 9 March and will continue in Singapore, San Francisco, London, Las Vegas, and Dubai.

With a shared vision of enhancing the triathlon and endurance sports community, the PTO and SPORTPASS will leverage on-chain data and Web3 technology to introduce a level of digital ownership and engagement that can span lifetime engagement with the sport. Utilising a unique tokenized athlete ranking system, T100 participants will receive accolades and rewards, driving motivation and recognition within the community.

“We are excited to collaborate with Animoca Brands’ subsidiary SPORTPASS to introduce this innovative platform that will transform the landscape of triathlon and endurance sports,” said Sam Renouf, CEO of Professional Triathletes Organisation. “In combination with our T100 Triathlon World Tour, which represents the pinnacle of long-distance triathlon, we’re elevating professional triathlon on the global sporting stage with cutting-edge technology that will disrupt how sports engage with both athletes and fans.”

Jordan Fogarty, CEO of SPORTPASS, said: “We are thrilled with this opportunity to reimagine how technology can power participation and sporting engagement, from both a professional and amateur lens. We have a unique vision for the impact that working with PTO can have across endurance sports and their fan experiences.”

In addition to enhancing fan engagement, the new experience platform will also offer ticketing services to allow fans to access exclusive events and competitions. Through strategic partnerships and innovative solutions, SPORTPASS and the PTO will work to enhance the accessibility and inclusivity of triathlon and endurance sports worldwide.

The new platform will be rolled out during the initial season of the T100 Triathlon World Tour, and will be available initially to professional athletes and later scaled up to amateur athletes and fans.


For further information:

Anthony Scammell E: Anthony.scammell@protriathletes.org

About Professional Triathletes Organisation (PTO)

The PTO is a sports body that is co-owned by its professional athletes, seeking to elevate and grow the sport of triathlon and take it to the next level. The T100 Triathlon World Tour is the new name for the PTO Tour and has been designated by World Triathlon as the ‘official World Championship for long distance triathlon’. It will be a season-long schedule of eight T100 races during 2024 that will be competed over 100km (2km swim, 80km bike and 18km run) and will feature the world’s best triathletes going head-to-head in Miami (9 March), Singapore (13-14 April), San Francisco (8-9 June), London (27-28 July), Ibiza (28-29 September), Lake Las Vegas (19-20 October), Dubai (16-17 November) and at the Grand Final (29-30 November). There will be racing opportunities for amateurs at all the events, including the new 100km distance at six stages, including: Singapore, London, Ibiza, Lake Las Vegas, Dubai and at the Grand Final. The broadcast will show the races live around the world in 195+ territories, courtesy of the PTO’s partnership with Warner Bros. Discovery as well as a range of other international, regional and local broadcasters. For more information, visit https://protriathletes.org.


SPORTPASS, a subsidiary of Animoca Brands, is a next-generation fan engagement and gaming platform designed to empower sports properties in delivering gaming, rewards, and competition experiences to their fans. For more information, visit http://sportpass.co.