PRIME to be the Official Hydration Sports Drink of Tough Mudder U.S.

March 23, 2023

PRIME will provide Tough Mudder communities access to bold, thirst-quenching flavors that help refresh, replenish, and refuel.

BOSTON, MASS. (March 23, 2023) /ENDURANCE SPORTSWIRE/ – Tough Mudder, the global leader in obstacle course adventures, announces that PRIME will become an official sponsor and offer their top-of-the-line hydration products to participants throughout the 2023 event season.

“We are excited to name PRIME as our Official Hydration Sports Drink of Tough Mudder in the US. Along with being one of the hottest brands in the category, PRIME shares the same attitude and passion for adventure as Mudder Nation. We also create thousands of muddy and thirsty people every weekend, and PRIME delivers the right combination of upfront flavor and critical hydration function to take care of our community,” said Ian Lawson, VP of Global Partnerships at Tough Mudder.

Mudder Nation can expect to see PRIME on course and in the finish chute with their hydration stations at all 2023 Tough Mudder U.S. events. The partnership with PRIME also includes integration on Tough Mudder’s digital platforms, social media channels, and potential additional festival integration.

“We’re excited to partner with Tough Mudder and serve PRIME Hydration at all of their events this year,” said Matt Zucco, VP of Marketing at PRIME. “We’re grateful to be a part of this community and committed to keeping everyone hydrated during these challenging events across the U.S.”

PRIME co-founders, Logan Paul and KSI, built the brand to be a better-for-you lifestyle beverage that people could enjoy on any occasion. With zero added sugar,25 calories or less, BCAA’s, electrolytes, plus vitamins and antioxidants, PRIME Hydration is sure to be a hit across Mudder Nation.

About Tough Mudder

Founded in 2010, Tough Mudder is a leading global sports and active lifestyle brand that creates the world’s most extraordinary adventures and champions the power of teamwork. With more than 6 million participants, the company hosts more than 130 challenges (Tough Mudder 5K, Tough Mudder 10K, and Tough Mudder 15K) and endurance (Tough Mudder Infinity, Toughest Mudder and World’s Toughest Mudder) events annually in 10 countries. The company’s content studio fuels a global movement of people who work together to uncover their hidden potential, providing millions of engaged online brand enthusiasts with wellness, nutrition and inspirational content delivered daily across social and digital platforms. More than 500,000 new participants are welcomed to the global Tough Mudder community every year. The company is part of the Spartan global family of extreme endurance properties. For more information visit  www.toughmudder.com.


Founded in 2022 by entrepreneurs and influencers, Logan Paul and KSI, PRIME is a global lifestyle beverage brand focused on providing better fuel for any endeavor. PRIME offers their highly coveted flagship product, PRIME Hydration, on-the-go PRIME Hydration+ Sticks and new PRIME Energy beverage. PRIME can be found at Target, GNC, The Vitamin Shoppe, Walmart and Kroger Family Stores nationwide as well as select retailers in the U.K. and Canada. Please visit drinkprime.com for additional information and follow PRIME on Instagram, Facebook and Twitter.