Pressio Brings Next-Level Sustainable Performance Apparel to the U.S. Market
November 29, 2022
Technical, sustainable activewear for the next generation of runners
Asheville, N.C. (November 29, 2022) /ENDURANCE SPORTSWIRE/ – Pressio, a technical apparel company committed to unparalleled performance and the unwavering pursuit of sustainable procurement, announces its launch into the U.S. marketplace. The U.K.-based company aims to be the most sustainable performance sportswear company in existence setting new pathways that move the industry toward a more sustainable future. Pressio will exhibit its 2023 product collection for the first time in the U.S. at The Running Event in Austin, Texas Nov. 29 – Dec. 1, 2022.
Designed to perform and preserve, Pressio was founded and introduced to the European markets in 2021 by Jamie Hunt, a textile engineer and fabric innovator with over 20 years of experience. Between the years of 2005-2018, Hunt co-founded, built up and sold 2XU, a global athletic clothing brand.
As a former top-ranked triathlete, Hunt places relentless focus on performance, but has often been frustrated by standard manufacturing practices that compromise the planet and the people within the supply chain. With Pressio, Hunt aims to leverage his relationships to set new standards that minimize, control and reduce the impacts of the garments he engineers and brings to market.
“What makes Pressio so unique is our ability to create sustainable products without sacrificing technical performance,” said Todd Schoelen, managing director for the Pressio USA. “The U.S. consumer is asking apparel brands for more transparency when it comes to sustainability, and they are diving into what it really means. They not only want recycled materials. They are looking at the entire production process and a garment’s end-of-life impact on the planet. Pressio is addressing it all and delivering on its promise.”
Every garment in the 2023 line has been crafted with the most sustainable materials and technologies available, but not at the expense of real-world athletic performance. Anatomic fit, next-to-skin comfort, moisture management, compression, and ventilation remain top priorities.
Launching in the U.S. with a full product offering, Pressio will showcase its Elite and Bio Collections, for pinnacle performance and end-of-life biodegradable garment solutions, as well as compression and insulated garments for optimal recovery and thermal performance properties for winter running and training.
Learn more about Pressio and the 2023 Spring and Fall Collections by visiting our all-season 2023 Press Kit or by visiting booth #1707 at The Running Event.
Based in Asheville, N.C., please direct U.S. sales and marketing inquiries to the following contacts.
Marketing / Advertising
We are and continue to be leaders in sustainable performance. Our garments elevate our athletes just as they redefine what it means to perform, sustainably. We understand that every garment we make has an impact, and we are committed to doing everything we can to minimize, control and reduce these impacts on the environment and in the communities where we live and work. Our commitment to the planet and our partners is setting a new ethical standard in performance apparel. Take the next step at PRESSIO.com.
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