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January 6, 2026

Magic Race Swag Redefines the Finish Line_ Turning Race Gear into a Viral Marketing Engine

DONGGUAN (January 6, 2026) /ENDURANCE SPORTSWIRE/ – In a strategic move to address the growing challenge of participant retention and sponsorship value, the team behind the innovative X T-shirt and X Medals brands has announced a comprehensive consolidation and rebrand. Introducing Magic Race Swag, the industry’s first "Interactive Experience Partner"...

Business

Press Releases

Products

January 6, 2026

STOKE Footwear Launches To Celebrate The 65 Million All-American Guys Forgotten By Athletic Footwear

New Hampshire (January 6, 2025) /ENDURANCE SPORTSWIRE/ - Today marks the official launch of STOKE Footwear, a new casual-lifestyle brand founded by footwear veteran Rick Blackshaw, built to serve the 65 million all-American guys overlooked by today’s athletic footwear giants. The brand’s website is now live at stokeshoes.com, and STOKE...

Business

Press Releases

Products

January 6, 2026

Race Director University Relaunches in 2026 with Online Certification Platform and New Mobile App

DeKalb, Ill. (January 6, 2026) /ENDURANCE SPORTSWIRE/ - Race Director University (RDU), the first national certification program for race directors in the United States, has announced its 2026 relaunch featuring an entirely online certification platform, interactive learning tools, and a new mobile app that allows race directors to complete their...

Press Releases

Products

Running

Triathlon

January 6, 2026

Rose Bowl Half Marathon Sells Out Ahead of 10th Anniversary Event

PASADENA, Calif. (January 6, 2025) /ENDURANCE SPORTSWIRE/ – The Rose Bowl Half Marathon & 5K, produced by The McCourt Foundation (TMF), has officially sold out all general entries for their half marathon, taking place on January 18. The 5K distance also saw high demand, selling out before the half marathon...

Events

Press Releases

Running

January 6, 2026

SaltStick® Launches Energy Gummies, Irresistible Bursts of Energy and Electrolytes to Power Any Workout

Thousand Oaks, Calif. (January 6, 2026) /ENDURANCE SPORTSWIRE/ — SaltStick®, a leader in electrolyte innovation, today announced the U.S. launch of SaltStick Energy Gummies. Each packet delivers an irresistible combination of quick carbohydrates and electrolytes, providing up to 36 grams of carbohydrates and 170 mg of sodium and potassium to...

Business

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Products

January 5, 2026

Stay on top of nutrition goals in Garmin Connect

OLATHE, Kan. (January 5, 2026) /ENDURANCE SPORTSWIRE/ – Garmin (NYSE: GRMN) is making it easier for users to track their food intake with the addition of nutrition tracking in Garmin Connect™. This feature is the latest of several exciting enhancements for those with a Garmin Connect+ plan, letting users track...

Cycling

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Products

Running

January 5, 2026

Verge Named Official Apparel Partner of Human Powered Health Women’s WorldTour Team

NEW YORK (January 5, 2026) /ENDURANCE SPORTSWIRE/ – Verge, the innovative leader in custom cycling apparel, is proud to announce a new partnership with Human Powered Health, becoming the team’s official apparel partner as they compete at the highest level of women’s professional cycling. The partnership places Verge on cycling’s...

Cycling

Press Releases

Sponsorship

December 31, 2025

Varlo Unveils Its 2026 Pro Development Triathlete Team

Philadelphia, PA (December 31, 2025) /ENDURANCE SPORTSWIRE/ — Varlo, the fast-growing performance apparel brand trusted by endurance athletes worldwide, proudly announces the launch of its 2026 Pro Development Triathlete Team — a purpose-built program designed to identify, support, and elevate the next generation of elite triathlon talent. The 2026 roster...

Business

Press Releases

Sponsorship

Triathlon

December 30, 2025

Valley Preferred Cycling Center Names Gary Thornton as Executive Director

TREXLERTOWN, Pa. (December 30, 2025) /ENDURANCE SPORTSWIRE/ — The Velodrome Fund, Inc., which operates the Valley Preferred Cycling Center (VPCC), today announced the appointment of Gary Thornton as its new Executive Director. Thornton will officially begin his role on January 5, guiding the organization into a milestone year as T-Town...

Business

Cycling

Events

Giving

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