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September 4, 2025

Combat Flip Flops Joins Spartan for Merchandise Collaboration

BOSTON, MASS. (September 4, 2025) /ENDURANCE SPORTSWIRE/ — Spartan, the world’s leading endurance sports and extreme wellness brand, is proud to announce a new partnership with Combat Flip Flops, a veteran-owned company known for its mission-driven approach to business and rugged, purpose-built footwear and apparel. As a key pillar of...

Press Releases

Sponsorship

September 4, 2025

Thorne Reignites Partnership With USA Triathlon

COLORADO SPRINGS, Colo. (September 4, 2025) /ENDURANCE SPORTSWIRE/ — USA Triathlon is excited to welcome back Thorne as its official supplement partner, reinforcing a shared commitment to athlete health, safety, and performance. Thorne’s NSF Certified for Sport® supplements are trusted by elite competitors and everyday athletes alike, giving USA Triathlon...

Press Releases

Sponsorship

Triathlon

September 4, 2025

Showcased

BibBoards Launches 50/50 Partnership Program to Help Races Generate Sponsorship Revenue and Replace Safety Pins

[San Ramon, CA] /ENDURANCE SPORTSWIRE/ - BibBoards, the endurance sports innovator behind the eco-friendly bibSNAPS, today announced the launch of its new 50/50 Partnership Program — an initiative designed to transform the humble race bib fastener into a revenue-generating sponsorship opportunity for endurance events. The program allows race directors to replace...

Business

Press Releases

Sponsorship

September 3, 2025

OS1st Launches Wicked Comfort Performance Socks in Merino: A Sock Built for Adventure, Backed by Science

HICKORY, NC, UNITED STATES (September 3, 2025) /ENDURANCE SPORTSWIRE/ - OS1st®, the fastest-growing sock brand in U.S. specialty retail, is taking its best-selling Wicked Comfort Performance Socks line into the wild with the launch of Merino Wool Wicked Comfort Performance Socks. Designed for outdoor adventure and all-day comfort, this new...

Cycling

Press Releases

Products

Running

Triathlon

September 3, 2025

The Otway Odyssey & Great Otway Gravel Grind Turn 20 To Kick Start The 2026 Gran Fondo World Tour Calendar

Forrest, Victoria (September 3, 2025) /ENDURANCE SPORTSWIRE/ – 28 February & 1 March 2026 will mark a historic milestone in Australian cycling: the 20th Anniversary Edition of the Otway Odyssey, one of the most legendary and respected off-road events in the world. Since its inception in 2006, the Odyssey has...

Business

Cycling

Events

Press Releases

September 3, 2025

Walmart brings newest interactive experience, Walmart Delivers, to 2XU Long Beach Marathon

LONG BEACH, CA (September 3, 2025) /ENDURANCE SPORTSWIRE/ - Motiv Sports today announced a new partnership with Walmart as the Official Sponsor of the 2025 2XU Long Beach Marathon and Half Marathon, set to take place the weekend of October 4–5. As part of the collaboration, Walmart Delivers - the...

Events

Press Releases

Running

Sponsorship

September 3, 2025

Three-Time Champion Ben Flanagan Raises Over $24,000 as Charity Chaser at ASICS Falmouth Road Race

FALMOUTH, Mass. (September 3, 2015) /ENDURANCE SPORTSWIRE/ – At the ASICS Falmouth Road Race on Aug. 17, three-time Falmouth Road Race champion Ben Flanagan toed the start line from a unique position. Starting at the very back of the pack, Flanagan opted to be the last runner across the start...

Events

Giving

Press Releases

Running

September 3, 2025

Formula Fixed Cycling Brings Fast and Viral Racing to the Bay Area for its Western Qualifiers

San Francisco, CA (September 3, 2025) /ENDURANCE SPORTSWIRE/ – Formula Fixed (www.formulafixed.com), the bold new cycling format at the crossroads of sports, gaming, and entertainment, is bringing its Western Qualifiers to the Bay Area later this month. Inspired by the raw intensity of fixed-gear street racing and the modern reinvention...

Business

Cycling

Events

Press Releases

September 3, 2025

H2O Audio Launches SONAR 2 PRO Waterproof Headphones

SAN DIEGO, Calif. (September 3, 2025) /ENDURANCE SPORTSWIRE/ – H2O Audio, the pioneer in waterproof audio innovation, announces the launch of the SONAR 2 PRO, the next evolution in underwater listening. Engineered for swimmers, triathletes, and water-sports enthusiasts, SONAR 2 PRO features a slimmer design, upgraded audio, and intuitive controls...

Press Releases

Products

Triathlon