PRESS RELEASES
Browse the latest press releases from companies serving the running, cycling and triathlon industries. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.

September 4, 2025
AdventHealth confirmed as presenting sponsor of GFNY Florida Sebring
NEW YORK CITY, September 4, 2025 /ENDURANCE SPORTSWIRE/ - GFNY Global Endurance Sports Series is proud to announce that AdventHealth will once again be the presenting sponsor of GFNY Florida Sebring, scheduled to take place on October 26, 2025. “AdventHealth is honored to be the presenting sponsor for this year’s...

September 4, 2025
OOFOS Teams Up with Her Campus Media in a Groundbreaking Initiative for College Athletes
Braintree, MA (September 4, 2025) /ENDURANCE SPORTSWIRE/ – OOFOS, the global leader in Active Recovery footwear, has teamed up with Her Campus Media (HCM), the top media and marketing ecosystem for college women, for an exciting new partnership centered around the Her Campus Athletic Club. This groundbreaking initiative is set to...
September 4, 2025
Ultra X South Africa Sells Out in Record Time
September 4, 2025 /ENDURANCE SPORTSWIRE/ - Ultra X is proud to announce that Ultra X South Africa has officially sold out within 48 hours of launch, cementing its place as one of the most sought-after ultra marathons on the Ultra X series. Set against the raw wilderness of the Cederberg...

September 4, 2025
Combat Flip Flops Joins Spartan for Merchandise Collaboration
BOSTON, MASS. (September 4, 2025) /ENDURANCE SPORTSWIRE/ — Spartan, the world’s leading endurance sports and extreme wellness brand, is proud to announce a new partnership with Combat Flip Flops, a veteran-owned company known for its mission-driven approach to business and rugged, purpose-built footwear and apparel. As a key pillar of...

September 4, 2025
Thorne Reignites Partnership With USA Triathlon
COLORADO SPRINGS, Colo. (September 4, 2025) /ENDURANCE SPORTSWIRE/ — USA Triathlon is excited to welcome back Thorne as its official supplement partner, reinforcing a shared commitment to athlete health, safety, and performance. Thorne’s NSF Certified for Sport® supplements are trusted by elite competitors and everyday athletes alike, giving USA Triathlon...

September 4, 2025
ShowcasedBibBoards Launches 50/50 Partnership Program to Help Races Generate Sponsorship Revenue and Replace Safety Pins
[San Ramon, CA] /ENDURANCE SPORTSWIRE/ - BibBoards, the endurance sports innovator behind the eco-friendly bibSNAPS, today announced the launch of its new 50/50 Partnership Program — an initiative designed to transform the humble race bib fastener into a revenue-generating sponsorship opportunity for endurance events. The program allows race directors to replace...

September 3, 2025
OS1st Launches Wicked Comfort Performance Socks in Merino: A Sock Built for Adventure, Backed by Science
HICKORY, NC, UNITED STATES (September 3, 2025) /ENDURANCE SPORTSWIRE/ - OS1st®, the fastest-growing sock brand in U.S. specialty retail, is taking its best-selling Wicked Comfort Performance Socks line into the wild with the launch of Merino Wool Wicked Comfort Performance Socks. Designed for outdoor adventure and all-day comfort, this new...

September 3, 2025
The Otway Odyssey & Great Otway Gravel Grind Turn 20 To Kick Start The 2026 Gran Fondo World Tour Calendar
Forrest, Victoria (September 3, 2025) /ENDURANCE SPORTSWIRE/ – 28 February & 1 March 2026 will mark a historic milestone in Australian cycling: the 20th Anniversary Edition of the Otway Odyssey, one of the most legendary and respected off-road events in the world. Since its inception in 2006, the Odyssey has...

September 3, 2025
Walmart brings newest interactive experience, Walmart Delivers, to 2XU Long Beach Marathon
LONG BEACH, CA (September 3, 2025) /ENDURANCE SPORTSWIRE/ - Motiv Sports today announced a new partnership with Walmart as the Official Sponsor of the 2025 2XU Long Beach Marathon and Half Marathon, set to take place the weekend of October 4–5. As part of the collaboration, Walmart Delivers - the...

September 3, 2025
Three-Time Champion Ben Flanagan Raises Over $24,000 as Charity Chaser at ASICS Falmouth Road Race
FALMOUTH, Mass. (September 3, 2015) /ENDURANCE SPORTSWIRE/ – At the ASICS Falmouth Road Race on Aug. 17, three-time Falmouth Road Race champion Ben Flanagan toed the start line from a unique position. Starting at the very back of the pack, Flanagan opted to be the last runner across the start...