PRESS RELEASES
Browse the latest press releases from companies serving the running, cycling and triathlon industries. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
September 22, 2020
Machines For Freedom and ROKA Launch Eyewear Collab For Bike And Outdoor Pursuits
Los Angeles, Calif. (Sept 22, 2020) – Machines For Freedom®, has teamed up with ROKA, to design two pairs of versatile, innovative and stylish cycling sunglasses. Machines, the inclusive women’s cycling apparel brand and ROKA, the award-winning performance sunglass and prescription eyewear brand, joined forces to collaborate on not only a...
September 22, 2020
Looking Back as The IRONMAN Group Celebrates Return to Triathlon Racing with Five Events in Estonia, France, Germany, and Poland
LES SABLES D’OLONNE / GDYNIA / HAMBURG / TALLINN / TAMPA – It was a week to remember and arguably one of the most emotional weekend’s in triathlon history. On September 4, 5 and 6, after an almost 200 days of COVID-19-induced hiatus, The IRONMAN Group celebrated a remarkable return...
September 22, 2020
US Trail Running Conference announces sponsor partnership with Race Directors HQ
Estes Park, CO – Active at Altitude, organizers of the US Trail Running Conference has announced a sponsor partnership with Race Directors HQ. Race Directors HQ is an online resource and community network for race directors, providing tools, how-to guides, document templates, product reviews and expert advice on all aspects...
September 22, 2020
BibBoards is proud to be a part of Emma Coburn`s Elk Run 5k Virtual race
BibBoards have always been excited to get involved with significant social events aimed to raise awareness and support healthcare, wellness, and environmental protection. In 2020 those kinds of campaigns are crucial as they unite humanity in the face of a common threat, inspire solidarity and collaboration between people and nations....
September 21, 2020
Marathon Training Academy, UCAN and MetPro Create Another Viral Virtual Challenge
One immensely popular race has led to another for Marathon Training Academy and nutrition brand, UCAN. Just after the onset of the pandemic, the two companies launched The “Social Distancing” Run in honor of the un-run races that were being cancelled day after day. The event almost immediately went viral...
September 21, 2020
California-Based Hudski Enters the Bike Market with Innovative and Versatile Sport-Utility Shredder
Sausalito, CA – September 21, 2020– Hudski, a new bike brand based in Northern California, is thrilled to announce the official launch of its lightweight and rigid frame and fork design with three unique build options. The Hudski Doggler is designed to maximize the versatility and stoke of a rigid...
September 21, 2020
Vasa, Inc welcomes Keith Watson as Chief Operating Officer
September 21, 2020, Essex Junction, VT – Vasa, Inc today announces the hire of Keith Watson to the position of Chief Operating Officer. Keith comes to Vasa after spending 12 years in executive positions at Peaksware Holdings, LLC, (home of TrainingPeaks.com) as well as 10 years with Intuit, Inc. Keith...
September 21, 2020
DelMoSports and its athletes step up to the plate
Cape May, NJ (September 21, 2020) - As events around the country have been challenged to keep going amidst the uncertainly caused by COVID-19, many local charities which rely on the support of these events have been significantly impacted as well. DelMoSports is pleased to report that through converting a...
September 18, 2020
Endura Launches Improved MT500 Waterproof Range: A Force For Good
Endura introduces the fourth generation of The MT500– Undisputed King of Mountain Jackets, along with the rest of the committed, feature-packed and majorly breathable MT500 line. This much-loved bombproof kit has been redesigned in conjunction with MTB royalty– Rachel, Gee, and Dan Atherton. Also setting this latest MT500 iteration apart...
September 18, 2020
iFit Connected Fitness Lets Cyclists Race the Tour de France via Streaming 112-Part Ride on NordicTrack and ProForm Cycles
(Logan, UT) - September 18, 2020—iFit, the patented, interactive, connected fitness technology, is now streaming the most comprehensive Tour de France ride in celebration of the 107th edition of the race. iFit members can virtually ride all 21 stages of the 2020 Tour de France course, in a whopping 112-part...
