Precision Fuel & Hydration Named Official Energy Gel Partner for the ASICS Los Angeles Marathon and Rose Bowl Half Marathon

January 16, 2026

LOS ANGELES, Calif. (January 16, 2025) /ENDURANCE SPORTSWIRE/ — The McCourt Foundation has announced a new partnership naming Precision Fuel & Hydration as the Official Energy Gel Sponsor of the Rose Bowl Half Marathon & 5K and the ASICS Los Angeles Marathon. Through this partnership, Precision Fuel & Hydration will provide science-backed fueling solutions to tens of thousands of runners as they tackle two of Southern California’s largest running events. Athletes will find the brand’s PF 30 Gels at designated fueling stations along the routes to help them maintain performance from the start line to the finish. At the ASICS Los Angeles Marathon, runners will also find PF 30 Caffeine Gels available along the course.

“Precision Fuel & Hydration is world-renowned for its personalized approach to athlete performance! Originally focused on electrolyte replacement, the company expanded its line to include a high-carb fueling system designed to simplify the ‘grams of carb per hour’ math for endurance athletes,” said Karen O’Connell, Head of Sponsorship at The McCourt Foundation. “Our goal is always to provide our participants with the best possible resources to reach their finish line. Precision’s commitment to evidence-based fueling ensures our runners have access to elite-level nutrition on race day.”

Beyond providing gels on-course, the partnership will focus on athlete education. Precision Fuel & Hydration will offer:

• Free Custom Fueling Plans: Digital tools to help runners calculate exactly how much carbohydrate and sodium they need based on their individual sweat rates and finish time goals.
• Pre-Race Webinars: Expert advice on avoiding the “bonk” and managing GI distress.
• Exhibition Presence: A major presence at the ASICS LA Marathon Lifestyle Expo, where runners can sample products and consult with performance experts.

“The ASICS Los Angeles Marathon and the Rose Bowl Half are bucket-list events for runners worldwide,” said Andy Blow, co-founder of Precision Fuel & Hydration. “We know that hitting the wall is often a fueling issue, not a fitness issue. We’re excited to put our PF 30 Gels in the hands of these athletes to help them finish strong and enjoy the experience.”

For more information about the Rose Bowl Half Marathon & 5K and the ASICS Los Angeles Marathon & 5K, visit LAMarathon.com and follow the event on Strava, Facebook, Instagram and LinkedIn. For more information on the McCourt Foundation, visit mccourtfoundation.org and follow The McCourt Foundation on Facebook, Instagram and LinkedIn.

About The ASICS Los Angeles Marathon

On March 8, 2026, the ASICS Los Angeles Marathon will welcome over 25,000 runners starting at Dodger Stadium and finishing the 26.2-mile Stadium-to-the-Stars Course near Avenue of the Stars in Century City. Also included in the Marathon Weekend events are the LA 5K on Saturday, March 7 and the marathon’s two-day Lifestyle Expo held at Dodger Stadium March 6 & 7. The free expo is open to the public featuring up to 100 exhibitors and annually attracts more than 70,000 attendees. For more information, please visit LAMarathon.com and follow the event on Strava, Facebook, Instagram and LinkedIn.

About The McCourt Foundation

The McCourt Foundation (TMF) empowers communities to build a healthier world through research, education and events. TMF’s mission is to cure neurological diseases while empowering communities to build a healthier world. TMF makes a difference by donating to neurology research, hosting educational forums and using our events such as the ASICS Los Angeles Marathon, Rose Bowl Half Marathon & 5K, Santa Monica Classic and Boston Waterfront 5K, as platforms to raise funds for over 125 nonprofit charity partners. Since its inception, TMF has donated more than $7.2 million to neurology research and generated more than $76M for our nonprofit charity partners. Established in 1992, TMF is a 501 (c)(3) with offices in Boston, MA and Los Angeles, CA. For more information, visit mccourtfoundation.org.

ABOUT PRECISION FUEL & HYDRATION

Based in the UK, Precision Fuel & Hydration helps athletes personalize their hydration and fueling strategies. Their range of electrolyte supplements and carbohydrate fueling products are used by elite teams in the Premier League, NBA, NFL, and by world-class triathletes and ultrarunners.