pliability joins forces with HYROX as the first-ever Official Stretching Partner

May 30, 2025

Mobility and recovery app pliability partners with HYROX, the World Series of Fitness Racing, to elevate the recovery and stretching routines of athletes worldwide

NEW YORK, USA / LONDON, UK (30th May 2025) /ENDURANCE SPORTSWIRE/ – Today, human movement brand pliability announces its partnership with HYROX, the world’s fastest-growing sport. It begins at HYROX NYC this weekend which will see over 13,000 athletes competing, making it the largest HYROX in US history yet.

The collaboration sees pliability named as HYROX’s first ever Official Stretching Partner, marking a new era of performance focused recovery for both elite and everyday athletes. With several HYROX Elite athletes – including Olympian Tia-Clair Toomey-Orr, who recently set a new Women’s Pro Doubles World Record, and newly signed HYROX Elite 15 athlete Jake Dearden – already on pliability’s roster, the partnership builds on the brand’s strong presence within the sport.

With over 650,000 participants expected in the 2024/25 season and over 100% year-on-year growth, HYROX has become a global fitness phenomenon. As fitness becomes increasingly more accessible, pliability is addressing the vital need for recovery through its extensive library of mobility routines, with a new pillar of HYROX content launching in June featuring collections, sport specific pathways and quick fixes, all modelled by Tia-Clair Toomey.

As chronic joint pain continues to affect millions worldwide, pliability’s global community, exceeding hundreds of thousands of active users in over 100 countries, is leading the way for athletes looking to reduce the risk of injury, and improve long term mobility.

Scott Perkins, Founder of pliability, says: “Partnering with HYROX allows us to support a growing global community of individuals who are pushing their bodies to incredible limits. With mobility at the centre of performance and recovery, this partnership is a natural step forward for us, enabling athletes to unlock their full potential through our customised mobility routines.”

The partnership is rooted in a shared, athlete first approach, as HYROX continues to expand its footprint welcoming everyone from amateurs to world record holders. pliability complements this mission by providing accessible, expert led mobility programming that adapts to the needs of all athletes, regardless of experience level.

Mo Fürste, Co-Founder of HYROX, says: “Our mission for HYROX is to be a sport for everybody, and built on the belief that fitness is a global language – one that connects people of different capabilities and from countries across the world. Welcoming pliability as our Official Stretching Partner strengthens our commitment to educating HYROX athletes about the importance of recovery around HYROX training and racing.”

-ENDS-

For more information, questions or requests please contact Fittest PR

pliability@fittestpr.com

About pliability:

pliability is the human movement brand. It’s a company on a mission to facilitate better movement for all through evidence-based technology and the fusion of mobility, yoga, prehab, rehab, recovery, mindfulness, and strength. pliability’s extensive media library features short daily videos, sports-specific sessions, targeted body maintenance, and guided breathwork. All programming is backed by medical professionals, vetted by pro athletes, and designed for anyone seeking elevated health, wellness, and performance. With roots in functional fitness, pliability is now trusted by athletes across a variety of sports, including HYROX World-record Holder, Jake Dearden. Dive deeper at pliability.com.

The pliability app is available to download now on iOS, Android and any web browser. Videos can be watched on-demand, streamed to any screen, or downloaded for offline use. All users get a 7-day free trial before a flat rate of $17.95 / £16.95 per month or $179.95 / £169.95 Annually.

The pliability experience and in-app features include:

• 7-Day Welcome Series
• Mobility Assessment
• Short Guided Daily Videos
• Paths for Targeted Maintenance
• Build Your Program feature for customizing a flexibility schedule
• Warm-ups and Cool-downs
• Customizable music selections
• Breathwork
• Sports Specific – Golf, Running, and more
• Training Hub – Front Rack Mobility, Back Pain and more
• Lifestyle – Workforce Hub and more
• Female Health – Pregnancy and Postpartum Hubs

pliability will be expanding upon their existing offering throughout 2025.

About HYROX:

HYROX is one of the most disruptive fitness and sports brands on earth, a winner of the Time 100 Most Influential Companies 2024. HYROX is the Global Sport of Fitness Racing, inspiring people worldwide to engage in the healthiest form of training and competition. HYROX connects the world’s training communities with a sport, a training methodology and a lifestyle that is accessible to all and conveys the transformative benefits of training and competition to a globally connected audience.