Pikes Peak Apex Welcomes Back Rockshox as Presenting Sponsor

March 15, 2022

Announcing a two-year partnership between Pikes Peak APEX and SRAM

Colorado Springs, CO, March 15, 2022 /ENDURANCE SPORTSWIRE/ – Sports Strategies announces a two-year partnership between SRAM and Pikes Peak APEX. The iconic RockShox brand will return as presenting sponsor of the event for 2022 and 2023.

“We are very proud,” said Micah Rice, Executive Director of Pikes Peak APEX. “SRAM was the first sponsor we brought on after launching The APEX, and we could not have hoped for a better partner. Not only is RockShox one of the most recognizable brands in cycling, but their headquarters is based here in Colorado Springs, where their suspension is dialed into the trails on the slopes of Pikes Peak. This was evident in 2021 when RockShox athletes Keegan Swenson and Alexis Skarda took top honors in the men’s and women’s pro category on the new RockShox SID fork. RockShox continues to lead the way on the trails of the Pikes Peak region and their ethos aligns perfectly with the PPORA’s mission to provide more spaces for outdoor recreation.”

Richard Scutellaro, Global Event and Promotions Manager for SRAM remarked “We’re excited to extend our partnership with the Pikes Peak APEX. The race showcases some of the best trails the region has to offer and it’s great to bring riders in from around the country to put their skills to the test.”


The 2022 Pikes Peak APEX presented by RockShox will take place from September 22nd through 25th. The world-class mountain bike challenge draws pros and amateurs for four days of riding on the slopes of Pikes Peak in Olympic City, USA, featuring a Rocky Mountain trail experience through the aspens in Colorado’s backcountry. Courses showcase some of the world’s best trails, with challenging terrain that is not overly technical, and take riders on exceptionally crafted routes through dirt roads, jeep trails and the amazing alpine singletrack. Beyond the 4-day MTB challenge, The APEX also offers participants opportunities to participate in single day rides and 45k, 10k and 5k trail runs. The event draws out the entire community on the final day and wraps up with The APEX Outdoor Festival & Expo in America the Beautiful Park.

The APEX supports Trail Stewardship and drives economic impact to the area in order to improve the trails and open space in the Pikes Peak region for the lasting enjoyment of its residents and visitors. The APEX, a Pikes Peak Outdoor Recreation Alliance project, was developed and is operated by Sports Strategies, a division of Tourism Strategies, LLC. For more information about the event, visit PikesPeakAPEX.com.

For media inquiries contact Micah Rice, Executive Director of the Pikes Peak APEX and VP of Event Strategy & Operations of Sports Strategies. Email mrice@sportsstrategies.com or call 719.283.7577.