Pikes Peak APEX and Athletic Brewing Company Partner to Grow Region’s Trail Stewardship Initiative

March 17, 2021

Athletic Brewing partners with the APEX and makes donation to the PPORA Trail Stewardship Fund

Colorado Springs, Colorado, March 17, 2021—Sports Strategies announces a partnership between Athletic Brewing Company and The Pikes Peak APEX presented by RockShox. Athletic Brewing joins as a Supporting Sponsor and exclusive non-alcoholic beer of the 2021 Pikes Peak APEX. In addition to investing in the September event, Athletic Brewing has directed $5,000 to the Pikes Peak Outdoor Recreation Alliance Stewardship Fund launched and supported by The APEX.

“We are so excited about this relationship with Athletic Brewing and our Trail Stewardship Fund,” stated Becky Leinweber, Executive Director of the Pikes Peak Outdoor Recreation Alliance. “Having Athletic Brewing Company invest in the Pikes Peak APEX, as well as support our mission to improve and maintain our trail system for our residents and visitors is a huge win for all of us.”

“We’re counting down to the Pikes Peak APEX and look forward to cracking open Athletic beers with riders in the backcountry of Colorado,” said Rosalie Kennedy, Director of Marketing at Athletic Brewing Co. “We’re proud to work with partners like Pikes Peak Outdoor Recreation Alliance to promote outdoor recreation. New this year we launched a $500,000 grant for the construction and maintenance of new trails, for more information go here: https://athleticbrewing.com/pages/two-for-the-trails-grant

The second annual Pikes Peak APEX presented by RockShox will be held September 23-26, 2021. This unique event features four days of riding in Olympic City, USA, including in-town parks and backcountry stages on the slopes of Pikes Peak. The mission of the non-profit event is to draw attention to the trails in the Pikes Peak area and drive economic impact to support and sustain the trails and open spaces in the Pikes Peak region for the lasting enjoyment of its residents and visitors. The APEX, a Pikes PeakOutdoor Recreation Alliance project, was developed and is being operated by Sports Strategies, a division of Tourism Strategies, LLC. For more information about the event, visit www.pikespeakapex.com.

Athletic Brewing Company is reimagining beer for the modern, active adult. Their great-tasting athletic craft brews let you enjoy the refreshing taste of craft beer, without the alcohol or the hangover. You can enjoy them anytime, anywhere and still be healthy, active, and at your best; it’s the very reason they started brewing them in the first place. With custom breweries on the East and West coasts, their lineup has earned accolades throughout the industry, even against full-strength beers, including the 2020 World Beer Award Gold medal for Run Wild. To top it all off, as part of the Athletic Brewing “Two for the Trails” initiative, 2% of all sales is donated to causes and organizations that support healthy, outdoor, active living.

Whether you’ve decided to cut alcohol out of your life for good, for a night, or for just one drink, Athletic Brewing Company provides an option without compromises that you’re guaranteed to enjoy.

For more information, please contact Micah Rice, Executive Director of the Pikes Peak APEX and VP of Event Strategy & Operations of Sports Strategies, mrice@sportsstrategies.com.